Author Topic: De Beers to Sell Diamonds Made in a Lab  (Read 341 times)

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Offline RoosGirl

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De Beers to Sell Diamonds Made in a Lab
« on: June 02, 2018, 09:20:43 PM »
De Beers, which almost single-handedly created the allure of diamonds as rare, expensive and the symbol of eternal love, now wants to sell you some party jewelry that is anything but.

The company announced today that it will start selling man-made diamond jewelry at a fraction of the price of mined gems, marking a historic shift for the world’s biggest diamond miner, which vowed for years that it wouldn’t sell stones created in laboratories. The strategy is designed to undercut rival lab-diamond makers, who having been trying to make inroads into the $80 billion gem industry.

De Beers will target younger spenders with its new diamond brand and try to capture customers that have been resistant to splurging on expensive jewelry. The company is betting that it can split the market -- with mined gems in luxury settings and engagement rings at the top, and lab-made fashion jewelry aimed at millennials at the bottom.

Continued - https://www.bloomberg.com/news/articles/2018-05-29/de-beers-is-said-to-make-u-turn-by-selling-man-made-diamonds
Truth has to be repeated constantly, because Error also is being preached all the time, and not just by a few, but by the multitude. In the Press and Encyclopaedias, in Schools and Universities, everywhere Error holds sway, feeling happy and comfortable in the knowledge of having Majority on its side.

Johann Wolfgang von Goethe

Offline goodwithagun

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Re: De Beers to Sell Diamonds Made in a Lab
« Reply #1 on: June 02, 2018, 09:38:58 PM »
Yeah, no.
My gun has killed fewer people than Ted Kennedy's car.

Online cato potatoe

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Re: De Beers to Sell Diamonds Made in a Lab
« Reply #2 on: June 03, 2018, 07:16:29 PM »
These will be somewhat less of a ripoff than natural diamonds, and on par with a $3 million Bentley. 

Offline goodwithagun

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Re: De Beers to Sell Diamonds Made in a Lab
« Reply #3 on: June 03, 2018, 09:12:46 PM »
We didn’t use formula for our three kids and I’m still trying to convert the savings into diamond stud earrings  :rolling: :rolling: :rolling:
My gun has killed fewer people than Ted Kennedy's car.

Offline RoosGirl

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Re: De Beers to Sell Diamonds Made in a Lab
« Reply #4 on: June 03, 2018, 09:45:09 PM »
We didn’t use formula for our three kids and I’m still trying to convert the savings into diamond stud earrings  :rolling: :rolling: :rolling:

Jeez, you should have enough for 4 cwt.
Truth has to be repeated constantly, because Error also is being preached all the time, and not just by a few, but by the multitude. In the Press and Encyclopaedias, in Schools and Universities, everywhere Error holds sway, feeling happy and comfortable in the knowledge of having Majority on its side.

Johann Wolfgang von Goethe

Offline goodwithagun

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Re: De Beers to Sell Diamonds Made in a Lab
« Reply #5 on: June 03, 2018, 10:14:55 PM »
Jeez, you should have enough for 4 cwt.

 :silly: :silly: :silly:
My gun has killed fewer people than Ted Kennedy's car.


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