By Julie Wernau
Feb. 9, 2018 8:00 a.m. ET
It took one of the worst flu seasons on record to get more Americans guzzling orange juice again.
Orange juice sales rose 0.9% to 38.66 million gallons in the four weeks ended Jan. 20. That uptick marked the first year-over-year increase in nearly five years, according to Nielsen, though analysts don’t expect this trend to last much beyond flu season.
Consumption has been dwindling over the past decade for a number of reasons. Greater public awareness of orange juice’s high sugar content has dented its image as a healthy drink. Flavored water, blended beverages like smoothies, and energy drinks such as Red Bull have made traditional fruit juices look staid in the eyes of many consumers, analysts say
https://www.wsj.com/articles/flu-fears-halt-a-long-decline-in-orange-juice-sales-1518181200
