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A scheme by the publisher of Newsweek and the International Business Times to buy fraudulent traffic in order to help secure a major ad contract from a US government agency has come to light in a new report released by independent ad fraud researchers. According to the report, IBTimes.com won a major video and display advertising contract from the Consumer Financial Protection Bureau (CFPB) - a federal oversight agency created six years ago as the brainchild of Senator Elizabeth Warren. Social Puncher, a consulting firm that investigates online ad fraud, notes in its report that "ads purchased by the CFPB were displayed to an audience that includes a significant amount of "cheap junk traffic with a share of bots" - effectively defrauding the agency.
