THE “kapsalon†is a healthy mix of chips, melted Gouda cheese, shawarma, lettuce and garlic sauce and is a tried and tested hangover cure in the Netherlands. So naturally, a butcher’s shop on the Spui, in The Hague, put it on its takeaway menu, alongside burgers and sausage rolls. As two young women walk out, tucking into their steaming kapsalons, an elderly gentleman asks how to prepare the steak he has just bought. The scene would have most carnivores fooled. For this butcher deals only in meatless “meatâ€.
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The firm sells a variety of foods, ranging from minced meat to prawns, through 3,500 sales points in 15 countries (the bulk of them are in Dutch supermarkets) and has annual revenues of €12m ($14.2m). One in five sausage rolls sold in Albert Heijn, the Netherlands’ largest supermarket chain, comes from the veggie butcher. Mr Korteweg says he wants to make factory farming obsolete by “seducing meat-lovers†without inflicting suffering on animals and damage to the environment by feeding livestock.
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https://www.economist.com/news/business/21731869-dutch-vegetarian-butcher-latest-come-under-attack-its-labelling-plant-based-meat
