Jamie Jones didn't grow up with BBC. The Hitchhiker's Guide was a TV series in the early 80s.
@AbaraXas The original series is mentioned in the article:
"With the advances in TV over the last few years, I think it's time for a new adaptation of
The Hitchhiker's Guide To The Galaxy. The movie was disappointing and the original series is looking very dated, but the material is still hilarious."