Transgender military service is a winning political issue against Trump, because he just made it all about himself
Josh Barro
As I wrote last week, my broad read on American public opinion on "social issues" is that most people are in favor of inclusion, but that most people dislike being told that they ought to change what they, personally, are doing.
So naturally there have been efforts by social conservatives to frame transgender rights issues as being not about inclusion but about imposition on the broader public: That people are trying to make you or your child share a bathroom with someone of a different sex.
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http://www.businessinsider.com/trump-transgender-ban-military-politics-2017-7