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Anthony Scaramucci impressed in his first appearance as the new communications director for the Trump administration. As far as appearances are concerned, Trump was likely thrilled. Scaramucci paints an entirely different picture than Sean Spicer. Scaramucci with his coiffed hair, perfectly tailored suit, gold ring and his Breitling Avenger watch (nearly $6,000 retail) exuded the image Trump wants. For President Trump, it is all about appearances more than substance.Scaramucci has almost zero experience in communications, especially on the political stage. I saw people arguing his role as a businessman requires excellent communication skills and, to a degree, that is true. However, as we’ve seen with President Trump, the world of politics is a whole different animal than the business world. Trump’s scorched earth playbook worked well for him in the primaries and somewhat in the general election campaign. But it hasn’t served him well while president as is evidenced by his abysmal job-approval rating. So we have no idea how Scaramucci will fair once a crisis hits. It will be soon because if we’ve learned anything in the first six months of this administration, it’s that they’re almost always in crisis mode.Unfortunately, as much as people want to believe shaking up the communications team will benefit the Trump administration, it won’t, and that’s because of one individual: Donald Trump . . .
