Technology News | Fri Jun 30, 2017 | 2:13pm EDT
Nike-Amazon deal may hurt sporting goods retailers: analysts
By Gayathree Ganesan
Nike's pilot program to sell certain products on Amazon and Instagram is a precursor to it forging a deeper relationship with online retailers, and could hit sales at sporting goods retailers such as Foot Locker Inc (FL.N).
The deal — which is expected to help Nike Inc (NKE.N) weed out counterfeit products sold through unlicensed dealers online and give it more control over its distribution — lifted the company's shares to a more than three-month high on Friday.
http://www.reuters.com/article/us-nike-amazon-com-idUSKBN19L2LO
