Here since we don't have a "What the Hell were they thinking!" section.Whatever people do to coffee, one thing tends to remain the same – its distinctly brown colouring.
However much milk you might add, it’ll still stay on the brown side of beige.
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And for those of us who like it pure, that rich burnt umber colour is part of the enjoyment of black coffee.
All this time, we’ve taken the intrinsic brownness of coffee for granted.
Until now.
Someone has come up with Clear Coffee – ‘the first colourless coffee drink in the world’.
It looks like water and supposedly tastes like coffee.
It’s made from Arabica coffee beans and water and claims to be ‘produced by methods which have never been used before’.
Founded by David Nagy and his brother Adam, CLR CFF – the company behind the coffee – claims that it’s ‘due to this combination of technology and high-quality ingredients (that) a drink has been developed which is unique in taste and flavour’.
More (yes, people taste tested it for the article):
http://metro.co.uk/2017/04/13/in-case-you-didnt-know-you-can-now-get-colourless-coffee-6572239/