Amazon will spend about $4.5 BILLION on its fight against Netflix this year, according to JPMorgan

[kevindavis007]

Amazon is set to spend a gargantuan ~$4.5 billion on video in 2017, according to analysts at JPMorgan, a figure that would put the internet giant much closer to rival Netflix than many industry observers thought.


In July, Amazon CFO Brian Olsavsky said Amazon would "nearly double" its investment in video, while "tripling" its amount of original content in Prime Video, over the remainder of 2016. This new estimate from JPMorgan on the 2017 budget suggests that spending will continue to blast upward.


Even so, Amazon would still sit below Netflix’s $6 billion content budget for 2017. But $4.5 billion would make Amazon a major, major player in the market. For reference, HBO spent around $2 billion on programming in 2016, and while Time Warner CEO Jeff Bewkes said that budget would rise a bit this year, he characterized the 2017 HBO programming budget as a “couple of billion dollars” in December.


Read More: http://www.businessinsider.com/amazon-video-budget-in-2017-45-billion-2017-4

[truth_seeker]

I use both, for a total cost of less than $20 per month.

[jmyrlefuller]

I said it before (not here) and I'll say it again.

With its cornering of e-commerce, and now its push to corner multimedia, Amazon is aiming to become the Standard Oil of our time.

[thackney]

I said it before (not here) and I'll say it again.

With its cornering of e-commerce, and now its push to corner multimedia, Amazon is aiming to become the Standard Oil of our time.

I wish they would take on the issue of rural internet, and the lack of bandwidth & total data that makes these products effectively unavailable to many.

[don-o]

I like the competition with Netflix. I have both.

[Frank Cannon]

I have both and there is no comparison. Amazon sucks big time. Their content is hard to stream and their layout is confusing and hard to search. If it wasn't for Grand Tour, I would ditch them in a heartbeat till they get their shit together.

[don-o]

I have both and there is no comparison. Amazon sucks big time. Their content is hard to stream and their layout is confusing and hard to search. If it wasn't for Grand Tour, I would ditch them in a heartbeat till they get their shit together.

We have it as Amazon Prime bundle which gives us free shipping and lower prices on certain items. I agree there's much room for improvement.

Did you watch "The Man in the High Castle"?

There's also a series where Billy Bob Thornton plays a drunken lawyer who takes on a corrupt corporation that I liked.

[ExFreeper]

Earlier this year I purchased a LG OLED 4k 3D TV and have been very happy with Netflex premium plan for UHD.  Netflex appears to be the leader in HDR & Dolby Vision streaming content.  Happy customer! 

Once Amazon gets it act together and adds more 4k content, I will add their service.  For current movies, I use VUDU.  Standard cable/satellite providers are being replaced in the industry.

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