Interesting how it didn't become an issue until that Saturday night game between the Spurs and the Warriors, when both teams rested their stars.
ESPN heavily promoted that game, and were left holding the bag by Pop and Kerr (a coaching disciple of Pop).
Pop's been doing that for years, and the NBA has looked the other way. Thanks to the huge TV contracts that were recently signed, Adam Silver is "concerned." I'd love to be a fly on the wall when those calls came in from outraged brass at ESPN and TBS, who overbid for NBA rights.
It's laughable, nobody gives a damn about the fans, who are being played for suckers.