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The vegan boss who followed his heart and made millions
By Regan Morris
Follow your heart. It's easier said than done when it comes to business.
But for entrepreneur Bob Goldberg, the name of his vegan food company - Follow Your Heart - is a constant reminder that it's possible to be profitable and stay true to your company's idealistic, founding principles.
And that idealism has paid off. When a then 25-year-old Mr Goldberg and three male friends started selling vegetarian food out of their Los Angeles cafe in 1970, it was to a hippie, counterculture crowd.
Now the company manufactures and distributes millions of jars of Vegenaise, its egg-free mayonnaise substitute, plus numerous vegan cheeses, and a host of other vegan and gluten-free products.
With the firm expected to turn over between $40m (£32m) and $50m (£40m) this financial year, clearly vegan food, and meat and dairy alternatives, are no longer counterculture.
Read More At: http://www.bbc.com/news/business-38248169
