I hear you. It used to rankle me to no end to hear Trump use words so...freely. Then I considered Buckminster Fuller's description of Soft Warfare in which words become munitions and mass media a strategic weapon. Words have two basic functions, (1) tools of communication, (2) things which create by their application, a purposeful result - an effect.
An example of how words can become something other than primarily tools of communication was how they were applied to the Vietnam War by the Communists. Just as words can have effects apart from their popular context (as in how diplomats use words to give hints and say things that cannot be expressed overtly because of "delicate" situations) so they can even have almost no significance except as munitions (we have all heard the term "fire for effect" in regard to artillery).
Leftists have been using words primarily as munitions for most of the last decade while the GOP played catch-up. The ineptness of GOP politicians in this regard may have helped to cost them two presidential elections in 2008 and 2012.
The 'Crats have wholly disposed of statesmanship altogether, along with the notion that words should primarily be tools of communication for the exchange of information, opinions and thoughts. Trump beat them at their own game. He used words primarily as munitions not to communicate. He essentially beat the 'Crats at their own game.
That Trump employed this strategery (sic) is a departure from tradition for conservatism, because we tend to feel badly about using words in this manner. We like to be straightforward, honest, courteous and upfront. So when a candidate uses words with a careless, almost offhanded malice, cruelty, viciousness and reckless disinterest in nuance or content, it is very disorienting for conservatives. It feels wrong.
But the fact is that Machiavelli would likely have approved and if the Roman Republic's great humanitarians were operating in the post-modern era of soft warfare and mass media, they would have in all likelihood done exactly the same thing. Times change - sometimes for the worse.
So in the case of the regression of words to being little more than the same thing as bullets, bombs and nerve gas.
Face it.. They're anti-semantic.
How God must weep at humans' folly! Stand fast! God knows what he is doing!
And I looked, and rose up, and said unto the nobles, and to the rulers, and to the rest of the people, Be not ye afraid of them: remember the Lord, which is great and terrible, and fight for your brethren, your sons, and your daughters, your wives, and your houses. Nehemiah 4:14 (KJV)
About the only "Big" Liberals don't revile is "Big Government"