Author Topic: The Canadian company reinventing the Spanish wineskin  (Read 687 times)

0 Members and 1 Guest are viewing this topic.

Offline ExFreeper

  • Hero Member
  • *****
  • Posts: 483
  • USAF 1975-87
The Canadian company reinventing the Spanish wineskin
« on: June 25, 2016, 07:09:51 pm »

http://www.youtube.com/watch?v=SImV6R6WqdE



The Canadian company reinventing the Spanish wineskin

The Colborne Bag Company crowdfunds an update aimed at a younger, North American market

It was once a common sight, particularly among cowboys in Hollywood westerns. Now the Colborne Bag Company is using everyone from John Wayne to Ernest Hemingway to educate today’s consumers on the uses of the wineskin – a modern-day wineskin that is, which combines traditional materials with a trendy design manufactured in Spain and soon to be exported to Canada and the US.

“It’s the perfect way to carry wine, it looks good and it’s made for sharing,” boasts the promotional video created by the Canadian entrepreneurs to help launch a successful campaign on the Kickstarter crowdfunding platform. A reference follows to Ernest Hemingway, author of For Whom the Bell Tolls and a regular at the annual sanfermines bull runs in Pamplona.

The entrepreneurs asked for Canadian $7,500 (€5,200), a figure reached in the first few days of the campaign – which they say exceeded their expectations.

Kelvin Elwad, the driving force behind the initiative, says the idea of marketing wineskins in his home country came to him as he travelled around Spain. “I found one in a shop in Valencia,” he says. “I’ve always liked them and I decided to take one back to my girlfriend as a souvenir.”

Elwad and his girlfriend took the wineskin along to an open-air performance of Shakespeare in a Toronto park. “Everyone was asking what it was and I realized there were a lot of people who needed to be shown how to use it,” recalls Elwad.

Something of a hispanophile himself, with a love of paella and clothes by the Seville brand Scalpers, Elwad says he realized that the wineskin tradition had been lost in Canada. “In the past, we would always take one on skiing or camping trips,” he says. “And I realized that young North Americans were missing out on the chance to use a beautiful and practical product.”

Elwad says it is essential that Colbourne’s wineskin be made in Spain, so the company is contacting Spanish manufacturers with a view to establishing a production center here. “Some of them have been handcrafting wineskins for more than a century,” he says.

To modernize the look slightly, Elwad and his fellow entrepreneurs contacted Canadian graphic designer Jack Curtis, who created the model seen in the Kickstarter campaign.

The new-look wineskin isn’t the company’s first product but Elwad says it has huge potential. Perhaps it might soon be seen at the Coachella or SXSW festivals, helping revelers quench their thirst while listening to Arcade Fire or James Bay.

http://elpais.com/elpais/2016/06/20/inenglish/1466431294_478240.html


Bota Bag

A bota bag or wineskin is a traditional Spanish liquid receptacle. Typically, it is made of leather (when made of goatskin it is known as a goatskin itself), and is typically used to carry wine, although any liquid can be filled into it. Often referred to as a canteen.

Construction

Traditionally, bota bags were lined with goat bladders, in other cases tree sap or other resins were used to prevent liquids from seeping through. Modern bota bags have a plastic liner and nozzle.

Variants

The zahato [s̻ahato] is the traditional goatskin bottle of the Basque shepherds. With its narrow nozzle, it is possible to drink "zurrust", i.e. intercepting the jet without touching the bottle. The name of zahato or zahako (variants: xahako [ʃahako], zarako) is a diminutive zahat-to/-ko of zahagi 'big goatskin bottle'. Its manufacturer is a zahatogile.

The zahato is made of two pieces of tanned and close-cropped goatskin. Softened, they are cut out on a last and are sewn on their sides. Then the bottle is turned up, seam and hair inside. After drying, it is inflated, then coated with pitch to make it impermeable. The nozzle, traditionally in horn, is fixed by a red collar. The zahato is carried across the shoulder with the red cord which surrounds it along the seam.

https://en.wikipedia.org/wiki/Bota_bag


http://www.youtube.com/watch?v=ozbSHdT9CO4






« Last Edit: June 25, 2016, 11:07:55 pm by ExFreeper »
"A major source of objection to a free economy is precisely that it gives people what they want instead of what a particular group thinks they ought to want. Underlying most arguments against the free market is a lack of belief in freedom itself." - Milton Friedman

geronl

  • Guest
Re: The Canadian company reinventing the Spanish wineskin
« Reply #1 on: June 25, 2016, 09:56:02 pm »
brand name: Wine Douche