by Shane Goldmacher
August 12, 2014
The National Republican Congressional Committee, which came under fire earlier this year for a deceptive series of fake Democratic candidate websites that it later changed after public outcry, has launched a new set of deceptive websites, this time designed to look like local news sources.
The NRCC has created about two dozen of these new faux news sites targeting Democrats, both challengers and incumbents, and is promoting them across the country with localized Google search ads.
The NRCC's single-page sites are designed to appear to be a local news portal, with logos like "North County Update" or "Central Valley Update." The articles begin in the impartial voice of a political fact-checking site, hoping to lure in readers. "We'll take a look at her record and let you decide," starts one. Then they gradually morph into more biting language. At the very bottom, in a box, is the disclaimer that the NRCC paid for the site.