Author Topic: U.S. Open of Surfing 2014: It's about surfing passion but also profits  (Read 254 times)

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Offline truth_seeker

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"God must love the common man, he made so many of them.�  Abe Lincoln

Offline truth_seeker

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This first time I went to the international surfing contest at HB, was about 62-63, when SoCal was exploding with teens, taking up surfing.

We established the uniform of young surfers, simply purchased from among exuisting brands in department stores.

Jack Purcell, and Converse shoes, Pendleton shirts, white jeans, etc.

Within a few years, brands sprang up with ocean oriented styles, like Ocean Pacific (OP for short).

Today several brands and makers set trends for youth styles worldwide. Hurley, DC, Billabong, Vans, to name just a few.

And it is not limited to surfing, because the styles and youth culture encompass surfing, skateboarding, snowboarding, etc.

Kids in London and Tokyo want to be cool, like kids in SoCal.

Now if we can just get through today and tomorrow without a riot, it will be good.
"God must love the common man, he made so many of them.�  Abe Lincoln


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