Author Topic: Michelle Obama takes credit for more people drinking water By Paul Bedard |  (Read 140 times)

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http://washingtonexaminer.com/michelle-obama-takes-credit-for-more-people-drinking-water/article/2551201

Michelle Obama takes credit for more people drinking water
By Paul Bedard | July 23, 2014 | 4:12 pm



You can thank first lady Michelle Obama for those extra empty water bottles in the office recycle bin.

That's because she is getting -- and taking -- credit for a 3 percent surge in bottled water sales, all due to her “Drink Up” campaign aimed at getting Americans to shift from soda to plain water.

The International Bottled Water Association told us that the first lady cited the sales increase based on a new study from Nielsen Catalina Solutions. They said the campaign boosted sales 3 percent, and nearly $1 million.

“When the Drink Up campaign was launched last year, it had one simple goal – to get kids and families excited about drinking water,” the first lady said, according to an association release. “And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.”

And according to Nielsen:

    Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right. The online ad campaign for the “Drink Up” effort—a collaboration between the Partnership for a Healthier America (PHA) and First Lady Michelle Obama—for example, fueled a 3 percent lift in incremental sales of bottled water among those exposed to the online “Drink Up” campaign. This equates to almost $1 million in incremental retail sales of bottled water.

Their study found that the biggest sales of water were to younger, “impressionable consumers who seek convenience in their eating habits.”

IBWA President Joe Doss said, “Drinking safe, refreshing bottled water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work, or on the go.”

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Maybe, thanks to the Obama economy, they just can't afford anything but water.
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Michelle Obama’s Healthy School Lunch Push Has Parents Turning Sour Grapes
By Reid   19 hours ago 
IJ Review
Quote
Despite almost five years of public relations campaigns, parents still remain unsure about the First Lady’s healthy schools initiative that has impacted nutrition standards nationwide.

A recent survey conducted by the Life Time Foundation found that less than six percent of parents feel the recent school lunch reform has resulted in any meaningful health changes in the food served at schools.

The survey showed that 29 percent of parents were unsure of what the new guidelines were for healthier school lunches, while 22 percent said the lunches do not seemed to have improved at all. Moreover, 43.8 percent said that more changes need to be made.

Back in March, IJReview noted what a few disgruntled students had to say about the lunches (caution: strong language) ....

Read the rest, with photos, here
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http://washingtonexaminer.com/michelle-obama-takes-credit-for-more-people-drinking-water/article/2551201

Michelle Obama takes credit for more people drinking water
By Paul Bedard | July 23, 2014 | 4:12 pm



You can thank first lady Michelle Obama for those extra empty water bottles in the office recycle bin.

That's because she is getting -- and taking -- credit for a 3 percent surge in bottled water sales, all due to her “Drink Up” campaign aimed at getting Americans to shift from soda to plain water.

The International Bottled Water Association told us that the first lady cited the sales increase based on a new study from Nielsen Catalina Solutions. They said the campaign boosted sales 3 percent, and nearly $1 million.

“When the Drink Up campaign was launched last year, it had one simple goal – to get kids and families excited about drinking water,” the first lady said, according to an association release. “And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.”

And according to Nielsen:

    Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right. The online ad campaign for the “Drink Up” effort—a collaboration between the Partnership for a Healthier America (PHA) and First Lady Michelle Obama—for example, fueled a 3 percent lift in incremental sales of bottled water among those exposed to the online “Drink Up” campaign. This equates to almost $1 million in incremental retail sales of bottled water.

Their study found that the biggest sales of water were to younger, “impressionable consumers who seek convenience in their eating habits.”

IBWA President Joe Doss said, “Drinking safe, refreshing bottled water is one of the best and healthiest choices that nearly everyone can make every day, whether at home, at work, or on the go.”


There are so many things wrong this article. 

"You can thank first lady Michelle Obama for those extra empty water bottles in the office recycle bin." 

     (I bet most of them did not end up in the "office recycle bin".)

“And today, less than a year later, we know that water sales jumped nearly three percent among people who saw Drink Up ads.

     (Apparently, the Drink Up ads were online - I never saw them.  Three percent of people that saw the ads is not as big of a group of people that the article implies.)

"a collaboration between the Partnership for a Healthier America (PHA) and First Lady Michelle Obama—for example, fueled a 3 percent lift in incremental sales"

      (What are "incremental sales" - and who in the hell is this "Partnership for a Healthier America (PHA) - and how much money are they getting from the government?  What do you want to bet that they probably  bought the bottled water and distributed it free to whatever "disadvantaged" groups they claim to serve on the taxpayer's dime.  The water was probably bottled by an Obama crony, who sold it at a much increased price.  Also, who is this Neilson Catalina Solutions (NCS) polling group?  Not to mention how much money the media made off of those taxpayer-funded ads.  Michelle's Drink Up campaign is another money funnel)

"Their study found that the biggest sales of water were to younger, “impressionable consumers who seek convenience in their eating habits.” 

     (That is funny - the "Michelle Obama Crap School Lunch Program" went over like a lead balloon with those "younger, impressionable consumers").
« Last Edit: July 24, 2014, 10:51:15 AM by alicewonders »
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