I am a Rush Limbaugh "Charter Listener" in that I am one of maybe 25K people who listened to Rush Limbaugh from the first day he came on the air in Sacramento. I do find it hard to listen to his show of late, but I still might if I happen to be in my car at that time. But more and more, I turn to my MP3 audio books for entertainment. I think a big part of the radio audience does as well, and that has harmed all of broadcast radio, not just Rush. Advertisers just don't support media in decline. And, of course, everytime Rush says something controversial there is an outcry and advertisers peel away.
To solve this problem, Rush had to develop alternative sources of revenue, so he and his wife came up with the Two if by Tea and Childrens' Books. It was a brilliant strategy from a marketing standpoint, but it no doubt antagonized certain segments of his core audience. Nonetheless, Rush has found an income source that he controls, is sustainable, and frees him up to say what he wants without being at the mercy of MSM patrons who want everything liberal, or at least whitewashed. I don't blame him in the least.
I can read what he has to say on his website, and it takes less than an hour instead of the three hours of listening. So that's usually what I do.
As for Sink, he has never liked Limbaugh. He has been bashing Rush for as long as I can remember, and we go back a long ways. Rush, like all of us, is getting up in years and slowing down a bit. He is a steadfast survivor, and I, for one, am very grateful for all that he has contributed to our cause.
