Author Topic: White House to begin Obamacare March Madness Monday  (Read 428 times)

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Offline Rapunzel

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White House to begin Obamacare March Madness Monday
« on: March 17, 2014, 03:08:50 AM »
http://politicalticker.blogs.cnn.com/2014/03/16/white-house-to-begin-obamacare-march-madness-monday/


8 hours ago
White House to begin Obamacare March Madness Monday
Posted by
CNN Senior White House Correspondent Jim Acosta and Jason Seher   

Washington (CNN) - As hoop heads across the country prepare for the Big Dance, President Barack Obama's administration is banking on a new March Madness-focused campaign to help boost Obamacare enrollment.

To coincide with the start of NCAA basketball tournament, a White House official says the administration is launching an all-encompassing push around the annual basketball bonanza that will feature athletes, coaches, and others, in hopes of spurring more Americans to sign up for health care before the March 31 deadline.


According to the official, the effort starts in earnest Monday morning when Univision Radio's Locura Deportiva airs an interview with President Obama.

The White House is also set to release a "16 Sweetest Reasons to Get Covered Bracket," detailing the administration’s top reasons to get insured. The administration believes it can parlay the popularity of the President's bracket - a recent tradition that registered the most views of any blog on WhiteHouse.gov during 2013 - into tangible enrollments by updating the results of the ACA bracket based on the "winning" votes from online users.

From there, the White House will pitch basketball fans on all fronts - television, radio, digital, online, and social media - throughout the coming week.

The White House official told CNN many key players in the administration, including chief of staff Denis McDonough, senior adviser Dan Pfeiffer, senior adviser Phil Schiliro, Secretary of Education Arne Duncan and Health and Human Services Secretary Kathleen Sebelius will play prominent roles in the campaign.

ESPN Deportes network will air an interview with McDonough, who's already given interviews to sports talk radio stations to help pitch enrolling in the federal health care exchange, on its syndicated network of stations. Duncan and Schiliro will also call in to sports stations across the country to sell the merits of the law.

The White House luminaries - many of whom played basketball, most notably Duncan, who captained the Harvard team during his time there - will join a growing roster of basketball stars chipping in to help sell the ACA, including Magic Johnson, Alonzo Mourning and LeBron James.

James, the reigning back-to-back MVP in the NBA, cut a 30-second public service announcement for the administration that will air widely on ESPN, ABC, TNT and NBAtv, in addition to during March Madness games. The ad from the two-time NBA champion of the Miami Heat is focused on persuading the “young invincibles” demographic - those who feel they don't need health insurance because of their age and general good health - to get covered.

"You never know when you might take a hit," James says in the TV spot.

On the social media front, a large chunk of the administration's effort will come from HHS. The department, via Healthcare.gov's Twitter and Facebook platforms, will promote enrollment through NCAA tournament graphics and other posts and paid promotions aimed at basketball fans. The administration official also says HHS plans on tasking Sebelius, a Kansas Jayhawks fan, with tweeting about the tournament's action.

The White House is also planning a coordinated effort with Gameplan4me.com. The administration touted the collaboration between the sites, athletes involved in the campaign and government officials as a unique partnership that meshes with the White House's overarching goal of encouraging young people to make healthy decisions, which includes signing up for insurance.
“The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.” G Washington July 2, 1776

Offline mountaineer

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Re: White House to begin Obamacare March Madness Monday
« Reply #1 on: March 17, 2014, 07:46:01 AM »
I swear, this idiocy is going to send me over the edge.  :thud:
The only difference between the Democrats and the Republicans is that the Democrats allow the poor to be corrupt, too.
--- Oscar Levant

Offline Rapunzel

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Re: White House to begin Obamacare March Madness Monday
« Reply #2 on: March 18, 2014, 12:35:00 AM »
http://twitchy.com/2014/03/17/cant-make-this-up-obamacare-site-link-on-aca-bracket-page-doesnt-work-pics/

‘Can’t make this up’! Obamacare site link on ACA bracket page doesn’t work [pics]
Posted at 3:32 pm on March 17, 2014 by Twitchy Staff

Whoops! It’s a little late for that.

The Obama White House is always looking for new ways to make an ass of itself. Today is no exception. How do you make embarrassing, GIF-filled “health care bracketology” site look even worse? Let Team Obama show you:





Clicking on the http://healthcare.gov  link from the #ACABracket takes you to 404 ErrorLand
11:04 AM - 17 Mar 2014


Don't wait. Sign up meow! #getcovered MT @JimAcostaCNN Cat GIFs on WH site to urge enrollment by March 31 deadline. http://www.whitehouse.gov//acabracket?utm_source=twitter&utm_medium=social&utm_content=031714p2&utm_campaign=ACABracket

 You assholes can't even get THIS right? https://twitter.com/lancesalyers/status/445622819636801536
11:12 AM - 17 Mar 2014


White House in charge of your healthcare doesn't understand hyperlinks. https://twitter.com/lancesalyers/status/445622819636801536
11:13 AM - 17 Mar 2014


Clicking on the HealthCare.gov link under any of the GIFs on the ACA bracket page will take you here:



Amazing. And yet, totally appropriate:


How do you look even more incompetent than cat gifs @Lehrich44? Getting the wrong hyperlink pretty much does that. #Morons
11:28 AM - 17 Mar 2014

 I love that the "Not found" image in an empty POTUS podium.
11:18 AM - 17 Mar 2014

 We need an empty chair image behind "Sorry, the POTUS you're looking for.." STAT! pic.twitter.com/QdmdHOsh4y

 I thought these guys were supposed to be the cool kids, all hip & tech savvy?
11:15 AM - 17 Mar 2014


Heh. Not so much.


White House releases ridiculous meme campaign with one job of driving people to website they didn't link up to.. Can't make this up.. Can't.
11:25 AM - 17 Mar 2014

The jokes really do write themselves.

The level of ineptitude almost begs the conclusion that there are conservative moles/saboteurs in the @WhiteHouse.

“The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.” G Washington July 2, 1776

Offline mountaineer

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Re: White House to begin Obamacare March Madness Monday
« Reply #3 on: March 18, 2014, 07:57:28 AM »
Quote
We need an empty chair image behind "Sorry, the POTUS you're looking for.."
Clint Eastwood's imagery lives on. All that lonely microphone needed was a telepromper just waiting to give the empty chair something to say. ^-^
The only difference between the Democrats and the Republicans is that the Democrats allow the poor to be corrupt, too.
--- Oscar Levant


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