Ah, the EU. The other white meat socialists.
I understand their point, though. Here in America nobody says "I'll have a glass of sparkling wine." They ask for champagne, and of course they're served sparkling wine unless they ask for a specific label.
If this goes through then only American cheese would be rightfully ours. But, paired with a slab of meat on a bun, and a cheeseburger's not such a bad legacy for the US.