http://www.gop.com/news/rnc-resources-to-win-in-fl-13/RNC Resources to Win in FL-13
Posted March 11, 2014
The RNC worked hand in hand with the NRCC, Jolly campaign and Republican Party of Florida to provide resources to allow them to spend money elsewhere;
Our focus was on our new precinct organizing structure and a new suite of data driven tools that helped identify and message voters in an extremely close election;
We successfully implemented our new political model that we are replicating across the country to win in 2014;
We had field staff on the ground who built relationships and recruited precinct leaders and campaign volunteers across the district;
These boots on the ground used the RNC’s OneData voter file and a suite of new data tools including:
A new canvassing app to gather data;
A new voter scoring tool to find the right voters. These reports were particularly helpful in identifying early and absentee voters in a heavy early vote district;
Scripts and Universes for phone and door contacts;
Our API that allowed data sharing in real time;
In a heavy Absentee and Early Vote district we helped with a paid AB/EV campaign, email targeting and targeted Facebook posts;
The NRCC and Jolly campaign used our new control panel tool to monitor what was going on on the ground and where to send resources;
RNC co-chair Sharon Day held a volunteer rally and campaigned for Jolly.
