Author Topic: MSNBC Fires Employee Responsible for Cheerios Tweet  (Read 345 times)

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Offline mystery-ak

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MSNBC Fires Employee Responsible for Cheerios Tweet
« on: January 30, 2014, 08:54:39 PM »
http://www.hollywoodreporter.com/live-feed/msnbc-fires-employee-responsible-cheerios-675794

MSNBC Fires Employee Responsible for Cheerios Tweet
1:09 PM PST 1/30/2014 by Marisa Guthrie

"The tweet was outrageous and unacceptable," says MSNBC president Phil Griffin.

MSNBC has fired the employee who sent out a controversial Tweet involving a Cheerios commercial that features a biracial family.

In a statement to The Hollywood Reporter, MSNBC president Phil Griffin called the Tweet "outrageous and unacceptable."


"We immediately acknowledged that it was offensive and wrong, apologized, and deleted it," the statement continued. "We have dismissed the person responsible for the tweet. I personally apologize to Mr. Priebus and to everyone offended. At MSNBC we believe in passionate, strong debate about the issues and we invite voices from all sides to participate. That will never change."

MSNBC anchor Ari Melber read Griffin's statement at the end of the network's 3 p.m. hour.

The tweet prompted Republican National Committee chairman Reince Priebus to call for a Republican boycott of the network.

The full tweet, sent at 8:06 p.m. from the MSNBC Twitter account, read: "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family."

The Cheerios ad is the second spot to feature a biracial couple and their daughter, "Gracie." When General Mills premiered the first spot last May, social media erupted with vitriolic, racist comments. The company disabled the comments section on the ad's YouTube site, though the spot also received much praise.

Priebus sent a letter Thursday morning to Griffin denouncing what he characterized as "demeaning attacks" that "have become a pattern" at MSNBC.

"With increasing frequency many of your hosts have personally denigrated and demeaned Americans -- especially conservative and Republican Americans -- without even attempting to further meaningful political dialogue," wrote the RNC chairman.

It is the latest embarrassing gaffe for MSNBC, which has already parted ways with Martin Bashir and Alec Baldwin, while weekend host Melissa Harris-Perry issued a tearful apology for belittling Mitt Romney's adopted African-American grandson.

In an e-mail to "interested parties," RNC communications director Sean Spicer, noted that Priebus and Griffin spoke by phone on Thursday. "We appreciate Mr. Griffin’s admission that their comment was demeaning and disgusting, and the Chairman accepted his apology," wrote Spicer, adding that the RNC "will aggressively monitor the network to see whether their pattern of unacceptable behavior actually changes."

He continued: "We don’t expect their liberal bias to change, but we will call them out when political commentary devolves into personal and belittling attacks."

In an interview earlier this month with The Hollywood Reporter, Griffin acknowledged past mistakes, but vowed to move forward. "These were judgment calls made by some of our people," he said. "We quickly took responsibility for them and took action. They were unfortunate, but I'm not going to allow these specific moments of lack of judgment to define us."

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Offline Atomic Cow

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #1 on: January 30, 2014, 08:56:21 PM »
Quote
"The tweet was outrageous and unacceptable," says MSNBC president Phil Griffin.

Only because you got caught, not because you said it.
"...And these atomic bombs which science burst upon the world that night were strange, even to the men who used them."  H. G. Wells, The World Set Free, 1914

"The one pervading evil of democracy is the tyranny of the majority, or rather of that party, not always the majority, that succeeds, by force or fraud, in carrying elections." -Lord Acton

Offline truth_seeker

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #2 on: January 30, 2014, 09:10:48 PM »
How about firing the managers that create an environment and expectation, that these comments are okay?
#NeverHillary

Offline musiclady

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #3 on: January 30, 2014, 09:16:34 PM »
"The tweet was outrageous and unacceptable," says MSNBC president Phil Griffin.


No.  It's exactly what all of you at that wretched network think of conservatives.

Stop lying.
Character still matters.  It always matters.

May 3, 2016 - the day the Republican party left ME.  I am now without a Party, and quite possibly without a country.  May God have mercy!

Offline Lando Lincoln

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #4 on: January 30, 2014, 09:32:58 PM »
"The tweet was outrageous and unacceptable," says MSNBC president Phil Griffin.


No.  It's exactly what all of you at that wretched network think of conservatives.

Stop lying.

Bingo. The tweet is the symptom of the disease. It is the rule, not the exception.
For the progressive, there is very little to love about the United States. Washington, Jefferson, Madison? A bunch of rotten slaveholders, hypocrites, and cowards even when their hearts were in the right places. The Declaration of Independence? A manifesto for the propertied classes. The Constitution? An artifact of sexism and white supremacy. The sacrifices in the great wars of the 20th century? Feeding the poor and the disenfranchised into the meat-grinder of imperialism. The gifts of Carnegie, Rockefeller, Vanderbilt, Morgan, Astor? Blood money from self-aggrandizing robber barons. Nat Rev

Offline Millee

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #5 on: January 30, 2014, 09:37:10 PM »
We're sorry about the next time we say it too.....

Offline mystery-ak

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #6 on: January 30, 2014, 09:45:20 PM »
We're sorry about the next time we say it too.....

LMAO...ain't that the truth!

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Offline musiclady

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #7 on: January 30, 2014, 10:30:28 PM »
Bingo. The tweet is the symptom of the disease. It is the rule, not the exception.

Exactly.   And the pattern is clear.  They say things like this all the time.

Obviously they think that we're all stupid enough to fall for this tripe.

Just stop apologizing for what you really meant to say, Phil.   It compounds the problem.
Character still matters.  It always matters.

May 3, 2016 - the day the Republican party left ME.  I am now without a Party, and quite possibly without a country.  May God have mercy!

Offline happyg

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #8 on: January 30, 2014, 11:01:52 PM »
My guess is no one got fired. Another guess is Rachel Maddow tweeted it.

Offline Rapunzel

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Re: MSNBC Fires Employee Responsible for Cheerios Tweet
« Reply #9 on: January 30, 2014, 11:06:54 PM »
My guess is no one got fired. Another guess is Rachel Maddow tweeted it.

She certainly sets the atmosphere over there so they tweeted it because (whoever tweeted it) thought it was what the powers at NBC approved of.
“The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.” G Washington July 2, 1776


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