Author Topic: Ratings: Zucker-Era CNN Collapses to New Lows  (Read 256 times)

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Offline Rapunzel

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Ratings: Zucker-Era CNN Collapses to New Lows
« on: January 23, 2014, 12:24:13 AM »

Ratings: Zucker-Era CNN Collapses to New Lows

by John Nolte 22 Jan 2014, 1:23 PM PDT

I've said it before and I'll say it again: the most under-covered media story in the country right now is the collapse of CNN. Other than Tapper o'clock, the network is an absolute mess. As I write this, Brooke Baldwin is devoting a full segment to a game called "Candy Crush." This was followed by yet another segment on -- wait for it -- "Blackfish!" Who is this network programming for? The latest ratings show, pretty much not anyone.

In the all-important 25-54 age demo, CNN has sunk to its lowest point since Jeff Zucker took over a little over a year ago. Between January 13 and 19, The Least Watched Name In News averaged only 74,000 demo viewers in total day. This is the network's worst showing since May of 2012.

During this same week, Fox News nearly tripled CNN in demo viewers with 212,000 and MSNBC more than doubled CNN with 148,000.

Deadline reports that CNN "has fallen hard" since Zucker took over:

[Y]ear-over-year, CNN was down 33% in total day from the comparable week a year before (January 14 – 20, 2013) and down 39% in primetime. Fox News actually saw a 3% bump from the 212,000 it had in adults 25-54 a year ago, while MSNBC dipped 5% from the 155,000.

I monitor somewhere around 14 hours of CNN a day and can tell you that the quality of the network has cratered over the last year. Local crime stories, whales, fluff, dorky videos, weather, a ton of shallow stories that play up identity politics, and a number of unappealing anchors (Carol Costello, Piers Morgan, Ashleigh Banfield) and tired ones (Wolf Blitzer, Gloria Borger).

The network's left-wing bias is as glaring as it's ever been. This week Chris Christie and Bob McDonnell's problems got all kinds of play -- Wendy Davis's bio-gate and the March for Life not so much.

Whales, weather, Wolf, and covering up for Wendy are what's sinking CNN.

“The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.” G Washington July 2, 1776

Offline rangerrebew

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Re: Ratings: Zucker-Era CNN Collapses to New Lows
« Reply #1 on: January 23, 2014, 08:07:28 AM »
Oh!  I read the headline and thought maybe that had hired Martin Bashir. :whistle:
There is danger from all men. The only maxim of a free government ought to be to trust no man living with power to endanger the public liberty.
Public virtue cannot exist in a nation without private, and public virtue is the only foundation of republics. There must be a positive passion for the public good, the public interest, honour, power and glory, established in the minds of the people, or there can be no republican government, nor any real liberty: and this public passion must be superior to all private passions. John Adams

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