Author Topic: Agent [Real Estate] Hires Homeless Man to Market Business  (Read 230 times)

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Agent [Real Estate] Hires Homeless Man to Market Business
« on: January 11, 2014, 10:26:04 AM »
Agent [Real Estate]  Hires Homeless Man to Market Business

In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reports.

Chris Rezac had been standing along a road in the city, holding a sign that read: “I’m cold. I’m homeless. I’m hungry. Spare anything.” Real estate broker Joe Manzaneres hired the man to hold a sign up that says: “No need for your cash! I’m sponsored by Joe Manzanares.” The sign also includes the contact information for Manzanares’ brokerage. Manzanares gives a paycheck to the man every day for holding the sign.

“I’ve been sponsored by RE/MAX,” says Rezac, who adds that he’s no longer heckled by drivers. “This is a guaranteed paycheck everyday.”

Mazanares told FOX that hiring Rezac was more than just paying for marketing but “kind of like a sponsorship. I want to try and help him find a job.” Mazanares has also helped Rezac buy new clothes, meals, haircuts, and is even nearing finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea.

http://realtormag.realtor.org/daily-news/2014/01/06/agent-hires-homeless-man-help-promote-business#.UtBB9viglZY.facebook

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"It aint what you don't know that kills you.  It's what you know that aint so!" ...Theodore Sturgeon

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Re: Agent [Real Estate] Hires Homeless Man to Market Business
« Reply #1 on: January 11, 2014, 10:28:48 AM »
Hmmmmm......Not so sure about the image here.

On one hand, yes, he's now a walking billboard....like the Smoothie King caricature.

OTOH....how many motorists would be offended by this and go out of their way to cross off that brokerage company?


People are strange..... - Jim Morrison
"It aint what you don't know that kills you.  It's what you know that aint so!" ...Theodore Sturgeon

"I am responsible for what I say.  I am not responsible for what you understand."  ...me


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