Author Topic: Agent [Real Estate] Hires Homeless Man to Market Business  (Read 218 times)

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Agent [Real Estate] Hires Homeless Man to Market Business
« on: January 11, 2014, 10:26:04 AM »
Agent [Real Estate]  Hires Homeless Man to Market Business

In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reports.

Chris Rezac had been standing along a road in the city, holding a sign that read: “I’m cold. I’m homeless. I’m hungry. Spare anything.” Real estate broker Joe Manzaneres hired the man to hold a sign up that says: “No need for your cash! I’m sponsored by Joe Manzanares.” The sign also includes the contact information for Manzanares’ brokerage. Manzanares gives a paycheck to the man every day for holding the sign.

“I’ve been sponsored by RE/MAX,” says Rezac, who adds that he’s no longer heckled by drivers. “This is a guaranteed paycheck everyday.”

Mazanares told FOX that hiring Rezac was more than just paying for marketing but “kind of like a sponsorship. I want to try and help him find a job.” Mazanares has also helped Rezac buy new clothes, meals, haircuts, and is even nearing finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea.

http://realtormag.realtor.org/daily-news/2014/01/06/agent-hires-homeless-man-help-promote-business#.UtBB9viglZY.facebook

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"It aint what you don't know that kills you.  It's what you know that aint so!" ...Theodore Sturgeon

"If you want to change the world, go home and love your family".    ...Mother Teresa

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Re: Agent [Real Estate] Hires Homeless Man to Market Business
« Reply #1 on: January 11, 2014, 10:28:48 AM »
Hmmmmm......Not so sure about the image here.

On one hand, yes, he's now a walking billboard....like the Smoothie King caricature.

OTOH....how many motorists would be offended by this and go out of their way to cross off that brokerage company?


People are strange..... - Jim Morrison
"It aint what you don't know that kills you.  It's what you know that aint so!" ...Theodore Sturgeon

"If you want to change the world, go home and love your family".    ...Mother Teresa


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