Author Topic: Payback: A&E's Ratings Droop Post 'Duck Dynasty' Suspension  (Read 181 times)

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Offline Rapunzel

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Payback: A&E's Ratings Droop Post 'Duck Dynasty' Suspension
« on: December 28, 2013, 03:34:50 PM »

Payback: A&E's Ratings Droop Post 'Duck Dynasty' Suspension

by Breitbart News 27 Dec 2013

The long-term fallout from A&E's suspension of Duck Dynasty star Phil Robertson remains to be seen. What we can view now is a quick, sizable ratings stumble following said the suspension.

    According to Nielsen live-plus-same-day data, in the days after the Duck Dynasty patriarch was benched for his anti-gay remarks to GQ writer Drew Magary, A&E experienced a significant downturn in its deliveries. In the week of Dec. 16-22, A&E averaged 1.51 million viewers in prime time, down 13 percent from 1.73 million in the year-ago period.

The target demos took a bigger hit, as adults 25-54 dropped 22 percent to 678,000, while members of the 18-49 set fell 18 percent to 646,000.

    Total-day deliveries also slumped, as overall viewers were down 11 percent to 792,000, while adults 25-54 dropped 20 percent to 361,000. A&E’s standing among adults 18-49 declined 15 percent to 367,000.

Fans of the reality show smash still don't know if Duck Dynasty will continue on A&E in the new year even though the bulk of the show's fifth latest season are already in the can.
“The time is now near at hand which must probably determine, whether Americans are to be, Freemen, or Slaves.” G Washington July 2, 1776

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