Author Topic: With health exchange down, Cover Oregon halts ads  (Read 287 times)

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Offline Chieftain

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With health exchange down, Cover Oregon halts ads
« on: December 27, 2013, 09:30:17 AM »
http://tdn.com/news/state-and-regional/oregon/with-health-exchange-down-cover-oregon-halts-ads/article_e88c21e7-e85b-55aa-8820-41b4c9bb6df6.html



With its troubled health insurance exchange portal still not working, Cover Oregon says it has suspended its optimistic, feel-good advertising campaign after spending more than $8 million on it this year.

The exchange's television, radio and newspaper ads have been pulled, Cover Oregon spokesman Michael Cox said on Thursday, while the "Long Live Oregonians" billboards will come down as payment expires.

In one of the TV ads, folk singer Laura Gibson sings chirpily that Oregon's spirit is "to care for each one, each daughter and son."

But the launch of Cover Oregon didn't live up to the ad campaign's optimism.

Three months after it was supposed to go live, Oregon's exchange is yet to launch and the state has had to rely exclusively on paper applications. Cover Oregon hired more than 400 workers to process the applications manually.

An estimated 36,000 Oregonians have thus far enrolled through Cover Oregon, including about 12,000 in private health insurance and about 24,000 in the Oregon Health Plan. Thousands of others have been determined eligible for health coverage starting Jan. 1, but have still not enrolled.

The ad campaign was slated to cost about $20 million, including public relations and community outreach, almost all of it in federal money. The contract was awarded to North, a Portland advertising agency.

The TV spots played to the myth of Portlandia, featuring cheery local folk singers strumming guitars and crooning about Oregon's iconic landmarks, independent spirit and healthy lifestyle.

Officials said the ads were meant to be hip and celebratory to help Cover Oregon attract young and healthy people. Whether they helped is not known _ the exchange has still not released a breakdown of enrollees by age.

Critics lambasted the campaign for lack of any specifics _ the ads hardly mentioned Cover Oregon nor explained what it is.

Cox said Cover Oregon may bring the ads back and will revise its ad strategy next year "to meet our needs through the open enrollment period."

Offline Chieftain

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Re: With health exchange down, Cover Oregon halts ads
« Reply #1 on: December 27, 2013, 09:30:48 AM »
And here is one of those ads...

<a href="http://www.youtube.com/watch?v=Xv2UUcXCo9g" target="_blank" class="aeva_link bbc_link new_win">http://www.youtube.com/watch?v=Xv2UUcXCo9g</a>


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Offline Chieftain

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Re: With health exchange down, Cover Oregon halts ads
« Reply #2 on: December 27, 2013, 10:21:00 AM »
To date, the State of Oregon has spent over $60 Million developing the state exchange website, and recently revealed it may cost another $30 Million before it ever becomes operational.  Add the $20 million budget for advertising that produced the sixth-grade level video below, and it adds up to over $110 Million so far.  The local radio stations have been playing that damned song every 15 minutes for two months so it will be a relief when they stop.

I have to wonder how many insurance policies Oregon could have paid for outright for $110 Million spent on a website that is not operational and is not likely to be operational any time soon.  Another little fact that has been completely ignored by local media here, is that Oracle is the prime contractor for Oregon's website...the same Oracle that is embroiled in the dysfunctional Obamacare site as well.  It is so bad, Oregon had to hire 400 people just to process paper applications, all of which are piling up somewhere awaiting manual entry into the State's website, if and when it ever comes up.

What all of this points to is an massive, ongoing case of group journalistic malpractice among what at one time was a viable news industry.  I find it incredible that we get the outrageous puff pieces in lieu of actual reporting on what is really going on.  The story I posted was buried in the back of the print edition of the Oregonian this morning, and it cannot be found anywhere on their website.  I had to go to an irregular source to even find this.  The press is so heavily invested in the far left that they have become the State's propaganda tool.  If you just ignore the stories you don't like, nobody will find out about them, so problem solved. 

And all of this will get much, much worse after January 1st, when people finally discover they may have insurance but they still have no health care.



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