This was all about trying to keep the stadiums filled.
Most people who want to watch it on TV cannot or will not go to the game regardless of whether or not the game is on TV. Either they cannot afford it, or do not want to deal with all the hassle of getting there and then getting out.
"...And these atomic bombs which science burst upon the world that night were strange, even to the men who used them." H. G. Wells, The World Set Free, 1914
"The one pervading evil of democracy is the tyranny of the majority, or rather of that party, not always the majority, that succeeds, by force or fraud, in carrying elections." -Lord Acton