Author Topic: Clear Channel Shifting Limbaugh in Major Markets  (Read 288 times)

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Online mystery-ak

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Clear Channel Shifting Limbaugh in Major Markets
« on: December 05, 2013, 04:10:28 PM »
http://www.breitbart.com/Big-Journalism/2013/12/05/Limbaugh-shifting-stations

 by Ben Shapiro 5 Dec 2013, 10:19 AM PDT

On Thursday, Clear Channel started announcing major lineup shifts in three of its biggest markets. In Los Angeles, Limbaugh will be moving from the top talk station in the market, KFI, to its sister station, KTLK, which will be flipped from a liberal talk station to a primarily conservative talker anchored by Limbaugh. Breitbart News has learned that Clear Channel will soon be announcing a similar change in San Francisco, as well as confirming the long expected move in New York from Cumulus-owned WABC to WOR, which was purchased by Clear Channel last year.

These moves are not unexpected from Clear Channel, which has repeatedly used Limbaugh’s monster program to tentpole relaunches of particular underdeveloped stations. Over the past several years, Clear Channel has moved Limbaugh from higher-rated stations to lower-rated stations in an attempt to give those stations a shot in the arm – and those moves have been highly successful in markets including Houston, New Orleans, Minneapolis, Pittsburgh, Boston, Portland, Raleigh, Greensboro, Fresno, and others.

“Rush Limbaugh has built the ratings and revenue of hundreds of America’s most successful radio stations, and is looking forward to doing the same at these new Clear Channel homes,” said Brian Glicklich, a spokesman for Limbaugh.

Clear Channel’s signing of mega-talker Sean Hannity will give these new stations a massive boost in the arm as well,  setting up leap-ahead ratings potential for the underdeveloped signals by placing Limbaugh and Hannity back-to-back.

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Offline Relic

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Re: Clear Channel Shifting Limbaugh in Major Markets
« Reply #1 on: December 06, 2013, 04:22:47 PM »
Who wouldn't want to listen to the informercial for Rush Revere that Limbaugh puts on? It's riveting radio.

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Re: Clear Channel Shifting Limbaugh in Major Markets
« Reply #2 on: December 06, 2013, 05:41:03 PM »
Good! Rush is "preaching to the choir" on the current stations!

Offline jmyrlefuller

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Re: Clear Channel Shifting Limbaugh in Major Markets
« Reply #3 on: December 08, 2013, 06:56:19 PM »
Quote
those moves have been highly successful in markets including Houston, New Orleans, Minneapolis, Pittsburgh, Boston, Portland, Raleigh, Greensboro, Fresno, and others.
umm… Boston was a flop and Rush ended up back on the market leader less than a year later.

In the other markets, it's been mixed. Rush benefits from strong local stations; he can make an OK station great, or a bad station OK, but he cannot carry a station with no other viable content and a bad signal by himself. Boston proved that and so did Atlanta.

It's almost as if Clear Channel is deliberately damaging its own (very expensive) product. You can only stretch it so thin before you lose listeners.
"Just because people in positions of authority are stupid, it doesn’t mean you have to go along with it." —Arlo Guthrie


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