The 'Black Legend' of Sarah Palin and 2008 Disproved by New Study
Mark Whittington, Yahoo Contributor Network
Nov 30, 2013
COMMENTARY | The Washington Examiner recently reported on an academic study on the 2008 presidential election entitled "The Palin Effect" that examined the effect of then Gov. Palin on the John McCain campaign. Its conclusions run counter to conventional wisdom.
The cliché, advanced by the media and the now infamous HBO TV show "Game Change," was that Palin helped to cost McCain the election because of her "controversial" personality. In fact, typical of most vice presidential running mates, Palin had a marginal but largely positive effect on McCain's standing with the voters. She certainly did not drive away independents and moderates, who along with Republicans approved and liked her.
This analysis pretty much tracks with the effect of a vice presidential running mate has for most presidential elections. Opponents of an opposing ticket occasionally make the serious mistake of focusing on the person on the bottom of the ticket. Voters make decisions on who to vote for by their perceptions of the person running for president.
The McCain campaign was hampered by a bad economy and a dysfunctional campaign that, after the boost it got from the Republican convention and the excitement generated by the pick of Palin, never seemed to get much traction. Palin was blamed for McCain's defeat by certain members of McCain's staff who were keen to shift blame, a meme eagerly picked up by the media which was just as anxious to stop Palin from becoming a threat in 2012.
Palin has subsequently proven to be the most powerful female politician on the planet due to her ability to get others elected by her endorsement and the ability to generate media buzz at will. She played a crucial role in the 2010 midterms that swept dozens of Democratic lawmakers out of office and even managed to help elect tea party favorites such as Ted Cruz in 2012, despite the drag generated by Mitt Romney at the top of the ballot.
This means that whether she runs or not, Palin will still be a political force for 2014 and 2016.