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With the roll out of Obamacare being as disastrous as possible for the Obama administration, one group was given a $1 million grant to help lead a rebranding effort with hopes of salvaging the law in the eyes of the American people.Families USA (FUSA) — an organization that describes itself as a “national nonprofit, non-partisan organization dedicated to the achievement of high-quality, affordable health care for all Americans” — was given a $1.1 million grant by the Robert Wood Johnson Foundation on October 4, 2013, to gather “success stories” of Americans dealing with Obamacare and distribute them to the media who often refer to them as an “independent” group. This is part of a greater upcoming effort to bolster the perception of the lowly health care law.“The purpose is to bridge the information gap for people who can significantly benefit from the Affordable Care Act,” Ron Pollack, the Co-founder and Executive Director of Families USA, told TIME on October 25, 2013.However, the organization is a far cry from “non-partisan” and is extremely close to the Obama Administration and Enroll America – the group leading the efforts to sign people up for Obamacare.Philippe Villers, the president of Families USA, serves as the Secretary and Treasurer of Board of a little-known group called the Herndon Alliance. The Herndon Alliance originated in Herndon, VA in 2005 and produced research the left used to sell the overhaul of the United States health care system and counteract opposition as the president was making a push for Obamacare. As Lachlan Markay of the Washington Free Beacon noted, they are credited with crafting President Obama’s, “If you like your health care plan, you can keep it” message, and are even backed with money from George Soros’ Open Society Institute.