Author Topic: TV Is Dying, And Here Are The Stats That Prove It  (Read 426 times)

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Offline Cincinnatus

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TV Is Dying, And Here Are The Stats That Prove It
« on: November 24, 2013, 04:39:38 PM »
The TV business is having its worst year ever.

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.

Media stock analysts Craig Moffett and Michael Nathanson recently noted, "The pay-TV industry has reported its worst 12-month stretch ever." All the major TV providers lost a collective 113,000 subscribers in Q3 2013. That doesn't sound like a huge deal — but it includes internet subscribers, too.

Broadband internet was supposed to benefit from the end of cable TV, but it hasn't.

In all, about 5 million people ended their cable and broadband subs between the beginning of 2010 and the end of this year.

Time Warner Cable, for instance, lost 306,000 TV subscribers in Q3, and 24,000 broadband web subscribers, too.

And Tom Rutledge, CEO of Charter Communications, told Wall Street analysts he was "surprised" that 1.3 million of his 5.5 million customers don't want TV — just broadband internet. "Our broadband-only growth has been greater than I thought it would be," he said.

The following charts show the evidence that cable TV is dying, and that people are also unplugging from broadband internet service.

Cable TV ratings are sinking.

Cable TV ratings are in an historic slump. Note that the "growth" line, as charted by Citi analysts Jason B. Bazinet and Joshua P. Carlson, is persistently below zero.


So why are ratings in decline?

We're at the beginning of a major historical shift from watching TV to watching video — including TV shows and movies — on the internet or on mobile devices.

This is going to hurt cable TV providers.

Nearly 5 million cable TV subscribers have gone elsewhere in the last five years. The number of subscribers remaining could sink below 40 million later this year, according to this data from ISI Group, an equity research firm (at right). [more, much more]

This can be a great positive if people stop getting their propaganda, er, I meant "news" from the major networks.
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Re: TV Is Dying, And Here Are The Stats That Prove It
« Reply #1 on: November 24, 2013, 04:48:39 PM »
We're seeing the end of an age. Humanity is moving from TV to the internet.

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Re: TV Is Dying, And Here Are The Stats That Prove It
« Reply #2 on: November 24, 2013, 04:49:51 PM »
I doubt I get as much as 2% of my news from the major networks, but I do watch TV for local news, sports and a handful of entertaining programs. I'm not interested in gazing into a tablet or laptop computer for such entertainment.
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Offline jmyrlefuller

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Re: TV Is Dying, And Here Are The Stats That Prove It
« Reply #3 on: November 24, 2013, 05:30:41 PM »
This is a transition that has been several years in the making-- ever since Internet video became viable in terms of bandwidth, really.

Now that the old cathode-ray tube is practically obsolete and most everyone has gone to flat-screen TVs, the television set does not have much of an appreciable difference from a computer monitor.

The question is, of course, where these subscribers are going-- and if Internet connections are booming, but companies like Time Warner are losing subscribers, then how are they getting their Internet? Well, I suspect Verizon is going to get a big benefit from this. They have both mobile content and landline broadband (FiOS) with a far better reputation than Time Warner Cable.

In terms of content, cable has been fracturing ever since it was launched. Gone are the days of three TV stations to a market, if you were lucky. Now you have hundreds of channels chasing ever smaller niche markets, with less and less budget for programming (hence why you turn on any cable channel before about 6:00 at night and find nothing but infomercials and wall-to-wall reruns of the stuff they've already shown countless times before). As a result, the idea of programming a 24-hour-a-day channel of original content is dying rapidly. Daytime is already practically dead. Late night may very well be soon to follow. Instead, the new paradigm is to rerun a show as much as you can in the hopes that someone new will stumble upon it. (I suspect Duck Dynasty became a huge hit that way.) The cable market is saturated with channels, so the chances of any person watching at any given time plummets with that much competition for eyeballs, since unlike the Internet, you can only watch one channel at a time. I think, with the whole idea of mass reruns, that cable is taking a page from the Internet in that stations don't have to necessarily compete over the same time slot.
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Re: TV Is Dying, And Here Are The Stats That Prove It
« Reply #4 on: November 24, 2013, 05:38:23 PM »
My Roku streaming device, and Netflix have shown me that I could easily get along, without cable TV.

What little I rely on television now, is also available for streaming. Formula 1 racing, for example.
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