MSNBC’s Phil Griffin suggests investigation into Fox News ratings blowout
7:58 PM 10/11/2013
MSNBC president Phil Griffin suggested journalists should investigate how the ratings for Megyn Kelly’s new 9 p.m. show on Fox News shot up on its second night after debuting behind MSNBC.
When Kelly’s new show debuted Monday on Fox News, her competitor Rachel Maddow held her own in the ratings, and even topped Kelly in the key 25-54 demographic, according to Nielsen Media Research. But on Tuesday night, it wasn’t even close with Fox News dominating the rest of cable news.
Griffin complained about the jump in an interview Friday with TVNewser’s Alex Weprin.
“Monday we had a really good day in the key demographic, on the night that Fox News debuted their three shows, we either tied or beat them in those hours,” Griffin said. “Tuesday — you guys should be doing some investigations — I have never seen it in all my years of cable, same overnight, same everything, and they doubled their ratings in a day? It is impossible.”
“I have never seen it, they did election night numbers in the demo Tuesday,” he added. “Wednesday it came back down. I complained, I was like, what?”
The Daily Caller reached out to Nielsen for comment, but so far has received no response.