Rush just announced...took the entire first 30 minutes...to announce Rush Revere and the Brave Pilgrims
He said the idea came from Catherine, his wife. She was also the brains behind Two if by Tea and the tumblers.
He said it's an attempt to counter the poison they get in the classrooms and the media today and says it's a great way to have young children begin to question what the see and read.
Marketing genius, IMHO.