The Briefing Room

General Category => Science/Technology => Topic started by: Machiavelli on July 17, 2014, 12:01:17 PM

Title: Why the Myers-Briggs test is totally meaningless
Post by: Machiavelli on July 17, 2014, 12:01:17 PM
Joseph Stromberg
Vox
July 15, 2014

Quote
The Myers-Briggs Type Indicator is probably the most widely used personality test in the world.

An estimated 2 million people take it annually, at the behest of corporate HR departments, colleges, and even government agencies. The company that makes and markets the test makes somewhere around $20 million each year.

The only problem? The test is completely meaningless.

More (http://www.vox.com/2014/7/15/5881947/myers-briggs-personality-test-meaningless)
Title: Re: Why the Myers-Briggs test is totally meaningless
Post by: massadvj on July 17, 2014, 12:26:12 PM
I use Myers-Briggs in my consumer behavior class.  I agree it is fairly useless as a means of predicting anyone's behavior, but to date there is no personality test that does a very good job of predicting behavior.  The fact is, personality itself is such a fluid and unstable construct that attempting to categorize people based on it is ludicrous.  For example, whose personality?  The one you think you have?  The one your best friend thinks you have?  The one your mother thinks you have?  People express different aspects of themselves to different people, so why wouldn't they do the same when taking a test?  The idea of a fixed personality state does not jibe with the complexity of human cognition and emotion.

That said, Briggs-Myers is useful in that personality theory in psychology is based on the idea of identifying various "traits" that people have and then categorizing people based on those traits.  The Briggs-Myers framework is a practical application that is easy to demonstrate and use.  It is most useful in consumer behavior because brands often shape their personalities to match or be endearing to the personalities of their target markets.  Examples of this abound and include everything from Ronald McDonald to the Geico Gecko. 

It is true that very few practitioners use Myers-Briggs specifically, but they all use similar methodology to identify traits, and therefore Myers-Briggs has stood the test of time.
Title: Re: Why the Myers-Briggs test is totally meaningless
Post by: Machiavelli on July 17, 2014, 01:51:44 PM
(http://38.media.tumblr.com/47e53313af8291523f96086f41db1688/tumblr_mxwowx8bY31t8cfr6o1_1280.png)