Air Force Will Employ 'Influencers' to Boost Recruitment in 2021
4 Jan 2021
Military.com | By Oriana Pawlyk
They're not social media stars like the Kardashians, but the U.S. Air Force has its own "influencers" working to engage the next generation of airmen, according to the service's head of recruiting.
In the past year, the Air Force has moved to a largely digital recruitment effort, including having one-on-one virtual meet-and-greets with recruiters and social media campaigns, an endeavor made more relevant by the COVID-19 pandemic.
It is even promoting airmen who attract eyeballs to their Facebook or Instagram accounts, according to Maj. Gen. Edward Thomas, head of the Air Force Recruiting Service, or AFRS, part of Air Education and Training Command.
https://www.military.com/daily-news/2021/01/04/air-force-will-employ-influencers-boost-recruitment-2021.html
