Foxed Up Beyond All Recognition
Fox News—with programming led by Tucker Carlson, Lou Dobbs, and Sean Hannity—remained through the 2020 campaign the only large venue for diverse, if biased, information. That ended on Election Night.
By Jay Whig
November 11, 2020
New, but not improved, Fox News has chosen to present its election coverage with a strong pro-Joe Biden bias, calling Arizona early (it is still in question eight days after Election Day), predicting Democrats would pick up five seats in the House of Representatives (Republicans appear to have picked up as many as a dozen), calling the election prematurely (Biden is not the “president-electâ€), and suppressing news on election fraud and related litigation (it’s real and ongoing). This is the story of the rise and fall of Fox News, and the rise of Newsmax and One America News.
Once upon a time in America there were three news networks. A function of FCC control of airwaves, three major networks ABC, CBS, and NBC were licensed to broadcast VHF television.
Incoming signals were free. The sale of advertisements paid for the broadcasting. The Nielsen rating/share—a measure of eyeballs—drove the value of advertising time. This oligopoly structure disciplined the media.
Each network competed for a three-way news hour rating/share. When it came to broadcast news, ABC, CBS, and NBC each targeted a broad audience. News had to appear trustworthy to many people, and bias had to be carefully structured to preserve a strong trust signal to a large number of people. “And that’s the way it is,†became left-biased Walter Cronkite’s signature signoff from CBS News.
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