Author Topic: Lightfoot’s ‘authenticity’ to be center of plan to re-brand Chicago  (Read 175 times)

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Online mystery-ak

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Lightfoot’s ‘authenticity’ to be center of plan to re-brand Chicago

“If you look at the mayor and what she represents — her history, her background, her personality — people are very intrigued by that. They might not agree with everything. But, they’re intrigued and believe she’s authentic,” Michael Fassnacht, the city’s chief marketing officer, said Thursday.
By Fran Spielman Oct 15, 2020, 5:13pm CDT

Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “re-brand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday.

Michael Fassnacht. a former commercial advertising whiz, donated his time to work on former Mayor Rahm Emanuel’s failed pitch to attract Amazon’s second corporate headquarters.

Now, he’s Mayor Lori Lightfoot’s $1-a-year chief marketing officer, charged with developing a “master brand” for Chicago to rebuild a convention and tourism industry decimated by the pandemic.

That would be a mountain to climb even if Fassnacht had an advertising budget to support the re-branding campaign. But a city struggling to close a record $1.2 billion shortfall doesn’t have, as he put it, “the luxury to spend a lot of media dollars to try and buy eyeballs.”

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https://chicago.suntimes.com/city-hall/2020/10/15/21518197/chicago-marketing-campaign-economy-travel-leisure-business-covid-coronavirus-looting-lightfoot
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Authentically incompetent and crooked.
My therapist says I have a preoccupation with vengeance. We'll see about that!

Offline Wingnut

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Authentically incompetent and crooked.

Beetlejuiced
Any political party that can't cough up anything better than a treacherous brain-damaged old vulture like Joe Biden deserves every beating it gets.

Offline roamer_1

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Authentically incompetent and crooked.

Well... It IS Chicago.

But I bet they miss ol Daley, who was at least honest enough to have graft built right into the budget.

Offline Free Vulcan

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Well... It IS Chicago.

But I bet they miss ol Daley, who was at least honest enough to have graft built right into the budget.

I was there in the Daley days. They were indeed corrupt, but they also absolutely made sure the city worked for it's residents.

This woman is a buffoon.
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Offline roamer_1

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I was there in the Daley days. They were indeed corrupt, but they also absolutely made sure the city worked for it's residents.

This woman is a buffoon.

That's right. All of it.

Online PeteS in CA

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A fake leader should blather about authenticity.
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More "authentic" dead people on Lightweight's watch:
Quote
13 shot, 2 fatally, in Chicago Thursday
One man was found shot to death after a Southwest Side crash, while another was killed in Bronzeville.
By Sun-Times Wire
Oct 16, 2020, 4:03am CDT

Two people were killed and 11 others were injured in shootings Thursday across Chicago.

The latest fatal attack left one man dead and another injured that afternoon on the Southwest Side. ...

Ten people were shot throughout the city on Wednesday, one of them fatally.
That's what Lightfoot would call a slow night.  :shrug:
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Online rustynail

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'Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “re-brand” Chicago'....as a

Haunted House?

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Mayor Lori Lightfoot considering $94 million property tax increase, more than 300 city worker layoffs and gas tax hike as part of plan to close $1.2 billion budget gap, sources say
By Gregory Pratt and John Byrne
Chicago Tribune |
Oct 18, 2020 at 5:22 PM


Chicago Mayor Lori Lightfoot is considering a $94 million property tax increase, layoffs for more than 300 city workers and a gas tax hike as part of her plan to close a $1.2 billion budget deficit, sources told the Tribune.

Lightfoot also is considering about $500 million in refinancing city debt to help close the deficit, sources said.  ...

Labor leaders will be trying to present the mayor enough cost-saving ideas in other areas to close the budget hole without layoffs or furloughs that will hurt their members. The mayor and union officials so far have been playing nice in public, and Bob Reiter, president of the Chicago Federation of Labor, said he wants to collaborate with the administration going forward to find solutions.  ... Full story at Chicago Tribune
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