Top Democratic super PAC launches Florida ad blitz after Bloomberg donation
By Max Greenwood - 09/17/20 03:02 PM EDT
The top Democratic super PAC backing Joe Biden’s presidential campaign is using a seven-figure cash injection from billionaire Michael Bloomberg to launch a new advertising blitz in Florida.
Priorities USA announced on Thursday that it would use the $5.4 million donation from Bloomberg to buy a week of air time across Florida’s 10 media markets beginning Friday. The ads are updated versions of spots previously run by Priorities, including a coronavirus-focused spot that is currently at the center of a lawsuit by the Trump campaign.
The ad buys come after Bloomberg announced that he would spend $100 million to boost Biden in the Sunshine State, where polls show the former vice president running neck-and-neck with President Trump.
The cash injection from Bloomberg, a former New York City mayor who ran briefly for the 2020 Democratic presidential nomination, will focus primarily on advertising and voter mobilization efforts, particularly surrounding absentee voting.
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https://thehill.com/homenews/campaign/516930-top-democratic-super-pac-launches-florida-ad-blitz-after-bloomberg-donation
