Biden Electoral College strategy comes into view with swing state ad buys
by Joseph Simonson, Political Reporter |
| September 02, 2020 11:06 AM
Voters in nine swing states will be seeing a lot of Joe Biden from now until Election Day — on TV, at least.
A new ad campaign from the Democratic presidential nominee starting Tuesday will target voters in Arizona, Florida, Michigan, Minnesota, Nevada, North Carolina, Ohio, Pennsylvania, and Wisconsin. President Trump won seven of those nine states in 2016, although he came within just a few percentage points of beating Hillary Clinton in Nevada and Minnesota as well.
The ad buys are a glimpse two months out from Election Day on the strategy by the former vice president and 36-year Delaware senator to piece together 270 Electoral College votes, a majority of 538 total.
Biden spending money on advertising in Minnesota and Nevada is one of the first signs of a more defensive posture from his campaign. At the height of the coronavirus pandemic, when Trump's approval rating began dipping below 40%, the Biden campaign was boasting about potentially flipping states such as Texas and North Carolina to the Democratic column. Neither of those two states was included in the latest ad buy.
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