Haris Alic 6 Aug 2020
Joe Biden’s campaign unveiled its first general election ad aimed at black Americans on Thursday, urging them to stand against President Donald Trump in the same manner that African Americans “stood up to the violent racists†in the past.
Titled “Better America,†the ad is part of a new $280 million media blitz the former vice president’s campaign announced on Wednesday. It will be run on both television and digital media platforms across 15 key 2020 battlegrounds, including Michigan, Florida, and Nevada. The ad, which was first reported by the Associated Press, is the initial step in a wide-reaching media campaign that Biden hopes will “reach approximately half of all African American households.â€
As such, the ad focuses heavily on how black Americans have “pushed this country to live up to its stated ideals†and how they can do so again this November.
“We must choose to fight for that better America,†the narrator states over images of Civil Rights protesters. “And just like our ancestors who stood up to the violent racists of a generation ago, we will stand up to this president and say, ‘No more,’ because America is better than him.â€
Juxtaposed throughout the 60-second ad are also images of legendary civil rights figures, like the late-congressman John Lewis, and scenes from recent protests by Black Lives Matters activists. Although the ad does not mention Trump by name, the president’s face flashes on the screen right before images from the 2017 white supremacist rally in Charlottesville, Virginia.
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https://www.breitbart.com/2020-election/2020/08/06/biden-unveils-general-election-ad-aimed-at-black-america-amid-troubling-polls/
