Biden campaign plans red-state media blitz
By Jonathan Easley - 08/05/20 05:30 AM EDT
Presumptive Democratic presidential nominee Joe Biden’s campaign plans to expand its advertising footprint into traditionally red states in the final 90 days before the election, reserving airtime in Texas, Ohio, Iowa and Georgia in an effort to capitalize on polls showing President Trump performing poorly in states he won in 2016.
Senior aides to Biden say the campaign has laid down $280 million in paid television and digital media reservations across 15 states for between now and Nov. 3. Aides say the $220 million in television reservations and $60 million digital pieces are the largest in electoral history.
The Biden campaign will continue running ads in the six core battleground states of Pennsylvania, Michigan, Wisconsin, North Carolina, Arizona and Florida.
They’ve also made reservations in states that Hillary Clinton won in 2016, including Minnesota, Nevada, New Hampshire, Colorado and Virginia.
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https://thehill.com/homenews/campaign/510599-biden-campaign-to-launch-red-state-media-blitz
