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Author Topic: Aunt Jemima to remove image from packaging and rename brand  (Read 8846 times)

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Offline mystery-ak

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Aunt Jemima to remove image from packaging and rename brand
« on: June 17, 2020, 01:56:04 pm »
 Aunt Jemima to remove image from packaging and rename brand
Samantha Kubota 2 hrs ago



The breakfast brand Aunt Jemima is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype, its parent company said Wednesday.

Quaker Oats said in a statement that the longtime brand will remove the image of Aunt Jemima from its packaging starting at the end of 2020, and the name change will happen at a later date.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

“We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

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https://www.msn.com/en-us/news/us/aunt-jemima-to-remove-image-from-packaging-and-rename-brand/ar-BB15BItt?li=BBnbfcL&ocid=spartandhp
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Offline XenaLee

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #1 on: June 17, 2020, 02:01:43 pm »
Good grief.   We have now officially entered the Bizarro World phase of our demise.  What's next?  Rewriting history books to show whites out picking cotton?   

 
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Offline corbe

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #2 on: June 17, 2020, 03:10:20 pm »
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No government in the 12,000 years of modern mankind history has led its people into anything but the history books with a simple lesson, don't let this happen to you.

Offline Cyber Liberty

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #3 on: June 17, 2020, 03:22:50 pm »
Mrs. Butterworth was unavailable for comment....
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Offline GrouchoTex

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #4 on: June 17, 2020, 03:25:05 pm »
She was hanging out with Uncle Ben.
Aunt Jemima won't be to happy to find out about that!
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Offline XenaLee

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #5 on: June 17, 2020, 03:45:30 pm »
Quote from: GrouchoTex on June 17, 2020, 03:25:05 pm
She was hanging out with Uncle Ben.
Aunt Jemima won't be to happy to find out about that!

Little does Uncle Ben know.... that Aunt Jemima's maiden name is Bobbitt.    888mouth
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Offline corbe

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #6 on: June 17, 2020, 03:51:03 pm »
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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #7 on: June 17, 2020, 04:08:06 pm »
For the record...



I don't know what's supposed to be racist about that image, or its use.
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Offline XenaLee

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #8 on: June 17, 2020, 04:11:43 pm »
Quote from: roamer_1 on June 17, 2020, 04:08:06 pm
For the record...



I don't know what's supposed to be racist about that image, or its use.

I suppose it's supposed to be racist for a black woman to have to make pancakes .... supposedly for whitey....?

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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #9 on: June 17, 2020, 04:20:29 pm »
Quote from: XenaLee on June 17, 2020, 04:11:43 pm
I suppose it's supposed to be racist for a black woman to have to make pancakes .... supposedly for whitey....?

Where is THAT in the emblem or the image? By the way, I watch a lot of homesteaders on the yootoob, one of which is a black gal who is partial in this day to wearing a scarf just like that (that style, many different cloros etc), and yes, I have seen her make pancakes... And it is not just her - several others visiting her channel (guests on the show) are dressed the same way.

So it is a cultural thing, it seems, so why would it be racist to prortray it?

Is it so called cultural appropriation? I mean, a big corp trying to appeal to a segment of society using a cultural portrayal? If that is so, Betty Crocker's got a good case too.

I don't get whatever the problem is.
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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #10 on: June 17, 2020, 04:22:39 pm »
Quote from: XenaLee on June 17, 2020, 03:45:30 pm
Little does Uncle Ben know.... that Aunt Jemima's maiden name is Bobbitt.    888mouth

 :terror:
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Offline XenaLee

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #11 on: June 17, 2020, 04:24:47 pm »
Quote from: roamer_1 on June 17, 2020, 04:20:29 pm
Where is THAT in the emblem or the image? By the way, I watch a lot of homesteaders on the yootoob, one of which is a black gal who is partial in this day to wearing a scarf just like that (that style, many different cloros etc), and yes, I have seen her make pancakes... And it is not just her - several others visiting her channel (guests on the show) are dressed the same way.

So it is a cultural thing, it seems, so why would it be racist to prortray it?

Is it so called cultural appropriation? I mean, a big corp trying to appeal to a segment of society using a cultural portrayal? If that is so, Betty Crocker's got a good case too.

I don't get whatever the problem is.

It's not.  Which is why I said "I suppose".   Plus, it's [tic].   You don't get that, do you.    :shrug:

Lighten up, Francis.   Yes, the world is going to Hell in a Handbasket ...woven by evil wackos.   But...

since when has it not?   lol

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Offline XenaLee

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #12 on: June 17, 2020, 04:26:18 pm »
Quote from: roamer_1 on June 17, 2020, 04:22:39 pm
:terror:

That's right!   You shudder.   Because you know....

that deep down....

all women have a little "Bobbitt" in them...if/when necessary....hehehe.    :smokin:
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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #13 on: June 17, 2020, 04:56:47 pm »
Quote from: XenaLee on June 17, 2020, 04:26:18 pm
That's right!   You shudder.   Because you know....

that deep down....

all women have a little "Bobbitt" in them...if/when necessary....hehehe.    :smokin:

All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.
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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #14 on: June 17, 2020, 04:59:18 pm »
Quote from: roamer_1 on June 17, 2020, 04:56:47 pm
All women are crazy... The thing is to find one who's crazy is complimentary...
Quotable truth right there.  pointing-up
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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #15 on: June 17, 2020, 05:00:05 pm »
Quote from: XenaLee on June 17, 2020, 04:24:47 pm
Plus, it's [tic].   You don't get that, do you.    :shrug:

Well  don't get '[tic]' for starters...  :shrug:

Quote
Lighten up, Francis.   Yes, the world is going to Hell in a Handbasket ...woven by evil wackos.   But...
since when has it not?   lol

To abuse Ron White talkin about hurricanes, "It's not THAT the wind is blowin... It's WHAT the wind is blowin..."   :cool:
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Offline Cyber Liberty

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #16 on: June 17, 2020, 05:02:10 pm »
Quote from: roamer_1 on June 17, 2020, 04:56:47 pm
All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.

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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #17 on: June 17, 2020, 05:03:35 pm »
Quote from: jmyrlefuller on June 17, 2020, 04:59:18 pm
Quotable truth right there.  pointing-up

So is the other part...  :laugh:
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Offline libertybele

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #18 on: June 17, 2020, 05:11:07 pm »
Quote from: roamer_1 on June 17, 2020, 04:56:47 pm
All women are crazy... The thing is to find one who's crazy is complimentary...
That ain't my kind of crazy right there.

Woah!  Objection.  Women are only as crazy as men make them!  :rolling:
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Offline libertybele

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #19 on: June 17, 2020, 05:14:53 pm »
As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.
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Romans 12:16-21

Live in harmony with one another; do not be haughty, but associate with the lowly, do not claim to be wiser than you are.  Do not repay anyone evil for evil, but take thought for what is noble in the sight of all.  If it is possible, so far as it depends on you, live peaceably with all…do not be overcome by evil, but overcome evil with good.

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #20 on: June 17, 2020, 05:15:16 pm »
Quote from: libertybele on June 17, 2020, 05:11:07 pm
Woah!  Objection.  Women are only as crazy as men make them!  :rolling:

As far as this thread?.....


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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #21 on: June 17, 2020, 05:15:48 pm »
Quote from: libertybele on June 17, 2020, 05:11:07 pm
Woah!  Objection.  Women are only as crazy as men make them!  :rolling:

I don't know about that.  :pondering:
Seems to me they all been crazy since I've known em - Some from childhood.

 :tongue2:

S'alright though... I like em crazy... But like I said, it's got to be the right kind of crazy.
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Offline roamer_1

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #22 on: June 17, 2020, 05:20:27 pm »
Quote from: libertybele on June 17, 2020, 05:14:53 pm
As for Aunt Jemima .... what image are they going to replace her with?? BLM logo? 

This is so absurd ... I heard on Beck this morning that Whites are supposed to give a Black next to them a $10 bill to show their good faith.

LOL! Well, that's just a hustle if I've ever heard one.  :silly:
Dammit. My BIL (Black in law)is gonna be with his hand out every time I walk by. LOL! (not really... He truly is my brother, and a great man).

Quote
Well....I've just about heard enough of this crap.  The blacks want preferential treatment not equality. 

Sad.  My father raised me not to see color .... that is now becoming increasingly difficult.

That's right.
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Offline GrouchoTex

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #23 on: June 17, 2020, 05:21:05 pm »
like they say:

Women are nuts.

Men are bolts, and women are nuts.

 :cool:
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Offline Sighlass

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Re: Aunt Jemima to remove image from packaging and rename brand
« Reply #24 on: June 17, 2020, 05:22:04 pm »
The thing that bothers me is this... Why was a black plump lady picked in the first place... ?   We all know why, because most of America understood that some of the best cooking came from black communities. It wasn't a slam on people of color, it was an acknowledgement of their contributions to American life (and a positive one). 

Now to be honest a picture of big mixing stainless steel bowls in a huge factory isn't exactly what one wants to picture when picking a product off the grocery shelf. I imagine over the years the product has changed with the times so it now no longer resembles the original recipe (fat free glutton free organic blah blah blah). The last thing to be changed probable was this fictional picture.

Images change over time, perhaps now it is more accurate to show a black lady spitting on a hamburger at McDonalds assembly line. Careful what you wish your image to be changed to.
« Last Edit: June 17, 2020, 05:25:13 pm by Sighlass »
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Exodus 18:21 Furthermore, you shall select out of all the people able men who fear God, men of truth, those who hate dishonest gain; and you shall place these over them as leaders over ....
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