May 19, 2020 - Technology
Exclusive: New York Times phasing out all 3rd-party advertising data
The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.
Why it matters: Third-party data, which is collected from consumers on other websites, is being phased out of the ad ecosystem because it's not considered privacy-friendly.
https://www.axios.com/new-york-times-advertising-792b3cd6-4bdb-47c3-9817-36601211a79d.html
