Author Topic: Exclusive: New York Times phasing out all 3rd-party advertising data  (Read 69 times)

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Offline rangerrebew

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May 19, 2020 - Technology
Exclusive: New York Times phasing out all 3rd-party advertising data
 

The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.

Why it matters: Third-party data, which is collected from consumers on other websites, is being phased out of the ad ecosystem because it's not considered privacy-friendly.

https://www.axios.com/new-york-times-advertising-792b3cd6-4bdb-47c3-9817-36601211a79d.html
Your life is up to you.  Spirit provides the canvas, you do the painting.  There are three kinds of people: Those who make things happen; those who watch what happens;, and, those who wonder what happened.  Take charge of your life--or someone else will.

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