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Molson Coors Brewing Co. is laying off 500 workers worldwide and restructuring its operations as young people eschew mass-produced beers.The Denver company is also dropping “Brewing†from its name to emphasize that it makes more than beer. It will become Molson Coors Beverage Co. in January. ...It will use the savings from those changes to improve its digital marketing capabilities and introduce new products more quickly, like the canned wine and hard coffee it unveiled this year. Molson Coors says it has been working on reducing the time it takes to bring new products to market from 18 months to as little as four months in the US.The changes come as beer sales were flat in the US as canned cocktails, hard seltzers and craft beers stole share from big brewers. The company’s beer brands include Miller, Molson, Coors, Blue Moon, Pilsner Urquell and Foster’s. It also makes Henry’s Hard Soda. ...
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Topic: Molson Coors changes name, cutting up to 500 jobs (Read 447 times)
