Author Topic: The Art of the SOTU  (Read 364 times)

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Offline Right_in_Virginia

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The Art of the SOTU
« on: February 09, 2019, 08:44:03 pm »
The Art of the SOTU
American Greatness, Feb 6, 2018, Sebastian Gorka

Do you remember Hillary Clinton?   I know, I know.  Now, do you remember her campaign slogan? It was “I’m with her!”

Do you remember what candidate Trump did to that slogan? How he took it, twisted it, and deployed it as a truly deadly rhetorical H-bomb against Hillary?  It was June 22, 2016, and the future president was speaking in New York City, where he said: “She thinks it’s all about her. Her campaign slogan is ‘I’m with her.’ You know what my response to that is? I’m with you, the American people!”

For those who study strategic communications, those 30 little words were a political “kill-shot.” In just four sentences, Donald Trump had perfectly encapsulated everything that was so wrong about Hillary Clinton: her arrogance, her sense of entitlement, her disregard for any other human being, and her naked and destructive ambition.   At the same time, he was able to tell Americans with utmost succinctness why they should vote for him: he had it all and didn’t need the job; he was there to fix a broken system; to serve Americans, not himself. And it was that message that took him to the White House.

Having worked for Donald Trump before January 20, 2017, and for President Trump as his White House strategist after the inauguration, I never thought I would see him out-do that ultimate exemplar of political communication. I always enjoyed seeing him leave the White House and hit the road to give stump speeches as opposed to formal, teleprompter-driven addresses, where the instinctual, non-politician I knew could be unleashed, but I never thought he could do better than that day in New York. I was wrong. And I am very happy to admit it.

Tuesday night’s State of the Union was the best speech Donald J. Trump has ever given, before or after becoming our 45th commander-in-chief. This is for two reasons. First, in terms of substance. Pick any issue that elevated Donald Trump into the White House—or any issue that has since then become centrally important, such as the abortion-to-infanticide horror—and he didn’t back down on any of them. Not the wall, not ObamaCare. Not deregulation, not infrastructure. Not lowering the outrageous cost of prescription drugs, not withdrawing from Obama’s disastrous Iran deal. None of it. There was no watering-down. No dilution to please the Republican RINO Coward Caucus, or the intransigent and increasingly radical Democratic Party. He held the line.


Read more:  https://amgreatness.com/2019/02/06/the-art-of-the-sotu/

Offline DCPatriot

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Re: The Art of the SOTU
« Reply #1 on: February 09, 2019, 09:03:40 pm »
Quote

For those who study strategic communications, those 30 little words were a political “kill-shot.” In just four sentences, Donald Trump had perfectly encapsulated everything that was so wrong about Hillary Clinton: her arrogance, her sense of entitlement, her disregard for any other human being, and her naked and destructive ambition.   At the same time, he was able to tell Americans with utmost succinctness why they should vote for him: he had it all and didn’t need the job; he was there to fix a broken system; to serve Americans, not himself. And it was that message that took him to the White House.


That's it right there.   :patriot:
"It aint what you don't know that kills you.  It's what you know that aint so!" ...Theodore Sturgeon

"Journalism is about covering the news.  With a pillow.  Until it stops moving."    - David Burge (Iowahawk)

"It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living" F. Scott Fitzgerald