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Author Topic: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'  (Read 5564 times)

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Offline thackney

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Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« on: January 31, 2019, 09:04:52 pm »
Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
https://jalopnik.com/ford-ranger-demand-is-absolutely-unhinged-ford-already-1832228163

1st Gear: Ford Putting 90 Percent of Capital Into Trucks and SUVs
Remember all of those years when enthusiasts mourned the loss of the Ford Ranger? Our time is now. President of Ford’s North American Operations, Kumar Galhotra, told reporters in Detroit on Wednesday that the company has such demand for the new Ranger that it’s already planning “massive overtime” to meet it. Ford considers its production capacity completely see-saw’d in the wrong direction, per a Bloomberg wire report:

Ford and General Motors Co. are slashing production of sedans and small cars, as automakers struggle with the collapse of demand for the traditional family car that has left them with excess factory capacity to make 3 million of those unwanted models. At the same time, they are boosting production of trucks and sport-utility vehicles to meet booming demand.

Galhotra said Ford is now putting 90 percent of its capital expenditure into producing trucks and SUVs. He didn’t provide further details on the planned production increase for the Ranger....
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Online corbe

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #1 on: January 31, 2019, 09:09:19 pm »
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Offline thackney

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #2 on: January 31, 2019, 09:15:46 pm »
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Offline Wingnut

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #3 on: January 31, 2019, 09:33:59 pm »
The trouble with the big car co's is they are like a low in the water, heavy drafting tanker ship piloted by a drunk cabin boy.  By the time they turn the ship they have run aground.   The Ranger is 2 years 2 late.  Or more.   Once it hit the showrooms it will be an over weight pig and over priced by 5 grand.
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #4 on: January 31, 2019, 09:56:55 pm »
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #5 on: January 31, 2019, 10:00:06 pm »
Quote from: The Ghost on January 31, 2019, 09:33:59 pm
The trouble with the big car co's is they are like a low in the water, heavy drafting tanker ship piloted by a drunk cabin boy.  By the time they turn the ship they have run aground.   The Ranger is 2 years 2 late.  Or more.   Once it hit the showrooms it will be an over weight pig and over priced by 5 grand.

My bet would be that the high initial demand is because a lot of Baby Boomer hayseeds are getting too old to get into an F-150's. After they all buy their last car before the nursing home sales will drop like a stone.
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Offline Wingnut

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #6 on: January 31, 2019, 10:13:32 pm »
Quote from: Amb. Frank Cannon on January 31, 2019, 10:00:06 pm
My bet would be that the high initial demand is because a lot of Baby Boomer hayseeds are getting too old to get into an F-150's. After they all buy their last car before the nursing home sales will drop like a stone.

I wish to be buried in my new 2025 Ranchero please.  I know Ford will build it. 
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #7 on: January 31, 2019, 10:16:26 pm »
Quote from: The Ghost on January 31, 2019, 10:13:32 pm
I wish to be buried in my new 2025 Ranchero please.  I know Ford will build it.

Ford has heard you and is going to deliver....

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Offline Wingnut

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #8 on: January 31, 2019, 10:21:41 pm »
Quote from: Amb. Frank Cannon on January 31, 2019, 10:16:26 pm
Ford has heard you and is going to deliver....



Sweet.  I can't wait.    I wan't the SVO version. 333cleo
« Last Edit: January 31, 2019, 10:22:12 pm by The Ghost »
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Offline rustynail

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #9 on: January 31, 2019, 10:23:43 pm »
All the new trucks are so Big.  That has to be chapping some on the left.
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Offline truth_seeker

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #10 on: January 31, 2019, 10:39:46 pm »
There surely has not been much from the Big Three, when it comes to "sedans," etc.

Germans, Japanese and Koreans take such vehicles seriously.

Just one example: Station wagons.

Mercedes, BMW, Audi VW, Volvo, Acura, Subaru all sell wagons in the US market.


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Offline roamer_1

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #11 on: January 31, 2019, 10:43:54 pm »
Quote from: rustynail on January 31, 2019, 10:23:43 pm
All the new trucks are so Big.  That has to be chapping some on the left.

It is the left that did it = Try and find something other than a Tahoe or Suburban for a family of six. All there is is minivans otherwise, and who can blame a guy for seeing the Suburban as being the safer thing to put his family in?

The very same thing goes with 4dr pickups. Folks back east don't understand how ubiquitous the pickup truck is in flyover country. That a guy can fit his family in it is all the better.

The CrownVics and Caprices were already getting too small for a typical rural family... Now that they're gone, what did you think was gonna happen?
« Last Edit: January 31, 2019, 10:45:13 pm by roamer_1 »
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #12 on: February 01, 2019, 12:52:50 am »
Quote from: truth_seeker on January 31, 2019, 10:39:46 pm
There surely has not been much from the Big Three, when it comes to "sedans," etc.

Germans, Japanese and Koreans take such vehicles seriously.

Just one example: Station wagons.

Mercedes, BMW, Audi VW, Volvo, Acura, Subaru all sell wagons in the US market.

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Offline Elderberry

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #13 on: February 01, 2019, 12:58:11 am »
The Ranger is on my son's short list. He's wanting either the Ranger or the Colorado ZR2 sometime this summer.
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Offline montanajoe

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #14 on: February 01, 2019, 08:14:49 am »
I've got a 2001XL with 580,000 on it..it's not fancy just runs.. :shrug:
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Offline ConstitutionRose

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #15 on: February 01, 2019, 11:50:35 am »
I STILL miss my Ranger.  My dog outgrew it.  I will definitely look at the new one.  .
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Offline Idaho_Cowboy

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #16 on: February 01, 2019, 01:43:04 pm »
Love my 88 Ranger. Looking forward to see one of these babies up close. Looks like it might be wise to give it a year to make sure it's not a lemon-mobile and let demand even out.
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #17 on: February 01, 2019, 01:54:38 pm »
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Offline thackney

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #18 on: February 01, 2019, 01:56:55 pm »
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Offline Blizzardnh

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #19 on: February 01, 2019, 02:04:13 pm »
Quote from: roamer_1 on January 31, 2019, 10:43:54 pm
Folks back east don't understand how ubiquitous the pickup truck is in flyover country. That a guy can fit his family in it is all the better.


We live in the east so we don't understand? stupid statement.
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Offline Frank Cannon

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #20 on: February 01, 2019, 02:05:47 pm »
Quote from: thackney on February 01, 2019, 01:56:55 pm
Ford F-Series Is America's Best Selling Truck for 42nd Straight Year
http://www.thedrive.com/news/25771/ford-f-series-is-americas-best-selling-truck-for-42nd-straight-year

Yeah, because the world is full of stupid people. Talk to anyone who is happy about the durability of their F150 aluminum bed? I haven't found anyone.
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Offline Wingnut

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #21 on: February 01, 2019, 02:06:50 pm »
Wonder if they will make a B2000 also.  While they are at it how about bringing back the Pinto of trucks, the Courier
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Offline Jazzhead

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #22 on: February 01, 2019, 02:08:51 pm »
Quote from: Amb. Frank Cannon on January 31, 2019, 10:16:26 pm
Ford has heard you and is going to deliver....



A SHO Ranger!

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Offline thackney

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #23 on: February 01, 2019, 02:10:09 pm »
Quote from: The Ghost on February 01, 2019, 02:06:50 pm
Wonder if they will make a B2000 also.  While they are at it how about bringing back the Pinto of trucks, the Courier

Is Ford Looking to Bring a Car-Based Pickup Truck to the U.S.?
https://www.caranddriver.com/news/a22577370/is-ford-looking-to-bring-a-car-based-pickup-truck-to-the-us/
Model may revive the Courier nameplate.

ord is rumored to be working on a small subcompact pickup truck that may also make its way to the North American market. The new truck is expected to serve as the informal replacement to the Ford Courier—a small pickup that was sold in countries such as Brazil and Mexico.

Whereas the previous Courier was based on old Ford Fiesta components, Automobile Magazine reported the new model will share its underpinnings with the latest global Ford Focus compact car....
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Offline roamer_1

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Re: Ford Ranger Demand Is Absolutely Unhinged, Ford Already Scheduling 'Massive Overtime'
« Reply #24 on: February 01, 2019, 02:13:41 pm »
Quote from: Blizzardnh on February 01, 2019, 02:04:13 pm
We live in the east so we don't understand? stupid statement.

I don't know why it would be... One of the things folks from back east are astonished by is how very many pickups are on the road out here. I hear it all the time from kin coming out to visit.  :shrug:
« Last Edit: February 01, 2019, 02:15:33 pm by roamer_1 »
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