The bra-burning feminist trope started at Miss America. Except, that’s not what really happened.

[corbe]

The bra-burning feminist trope started at Miss America. Except, that’s not what really happened.

Karen Heller
 
4 hrs ago
 

A woman drops a bra in a trash barrel to protest the Miss America pageant in Atlantic City on Sept. 7, 1968.© AP

About 100 protesters flocked to the Atlantic City boardwalk in the summer of 1968 to protest what they called a sexist “cattle auction.”

That cattle auction was the Miss America pageant — the Super Bowl of beauty at the time; almost two-thirds of all televisions in use were tuned to the competition.

“It popped into my head that the pageant might be something good to protest because it was very popular at the time and helped set appearance standards for all women,” recalls Carol Hanisch, also a member of New York Radical Women.

It was the perfect event.

The protest was the movement’s first big media moment, and it was carefully planned.

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