Sacha Baron Cohen’s ‘Who Is America?’ Debut Pratfalls In Ratings For Showtime

[Sanguine]

Oscar Wilde once quipped that “there is only one thing in the world worse than being talked about, and that is not being talked about.”

Having generated a lot of chatter recently, Sacha Baron Cohen and Showtime may take The Importance of Being Earnest author’s words as some cold comfort today. They may have to. Because, for all the hoopla around the debut of Cohen’s Who Is America? series, the 10 PM premiering satire offering attracted a pretty meager viewership on July 15, at least on the small screen.

Just 327,000 sets of eyeballs tuned in to the premium cabler on Sunday night to see the Borat star spoof Senator Bernie Sanders, gun activists, Trent Lott, supporters of Donald Trump and more in the first episode of the series. Among the key demographic of adults 18-49, Who Is America? pulled in a low 0.1 rating. That put the secretive and controversial Who Is America? in the hinterland of the 70th highest-rated original show on cable on July 15.

Which is clearly not a place you want to be if you are a marquee name for the CBS owned outlet.

https://deadline.com/2018/07/sacha-baron-cohen-who-is-america-ratings-low-debut-showtime-1202427802/