Another great example of backfiring when they target/call for a boycott? Chic-Fil-A
They do more ($4.4M average) per year...in SIX days, what other national fast food brands can only dream of doing with SEVEN.
Chic-Fil-A has several things going for it>
1) They were family oriented from the start,not as an add on.
2) They are item specific, all of the "food" items on their menu center around Chicken. No fish, burgers, hot dogs, etc...They do chicken
3) The employees are the absolute friendliest and most polite I have ever seen.
4) Every one of their stores I have ever been in is spotless.
5) They train the heck out of their employees and they really work together as a team.
Five guys is following a similar model, but I think Chik-Fil-A does it a hair better.